1. Ready, Set, Raise! An Overview of Grassroots Fundraising Presented by: The Chicago Foundation for Women Trainer: Sonya Garcia Ulibarri

2. Who Gives Money? Private Sector: $____ BILLION in 2007  Corporations - $15.7 B (5%)  Foundation - $38.5 B (13%)  Bequests - $23.2 B (8%)  Individuals - $229 B (74%) SOURCE: GIVING USA 2008

3. Who Gets? The four top recipients of private dollars in 2005:  Religion - 33.4%  Education - 14.1%  Health - 8%  Human Services – 8% SOURCE: GIVING USA 2008

4. Fundraising Myths #1: Only Rich People Give #2: People Give to Claim it on their Taxes #3: Donors are Men

5. Why Do People Give? FACT: 7 out of 10 People in the US give regularly to nonprofit organizations.  Pure Exchange  Altruism  They were Asked  Mixed Motives Why do people give to your organization?

6. Why Don’t We Ask?  Taboos about Money  Feelings of Guilt  Fear of Rejection  Pride  Experiences with Money

7. Fundraising Principles  Mission-Driven  Diversity of Resources & People  Using Effective Strategies  Building Relationships

8. Mission-Driven Mission Programs Budget Fundraising

9. Diversity Diversification of funding sources is key.  The 30 % Rule  A General Recommendation - 60% from Individuals - 30% from Corporations, Government, and Foundations - 10% from Earned Income  Diversity of People

10. Method Effectiveness Time/Cost vs. Return  Special Events0%  Direct Mail1-2%  Phone Bank5-10%  Canvass10-15%  Personalized Letter15%  Personal Call & Letter25%  Personal Visit50%

11. The Donor “Life-Line” Prospects Impulse Givers Habitual Givers Thoughtful Givers Planned Giving Relationships

12. Online Fundraising 19% of all internet users donate online Online giving rose 37% between 2006-2006 Online giving reached $4.5 Billion in 2005. 65% of all donors research an organization online before donating. Online donors are younger – the average age is 38. The #1 reason donors say they give online is convenience.

13. Fundraising in Times of Crisis  Cultivation  Flexibility  Diversity  Team-Work  Use every resource  Say what you need, when you need it  Do less with less