1. Commerce 5: Case Studies Exploring Online Stock Transaction over the Internet Gary Ng Ling Chean Research Engineer Internet R&D Unit - NUS INET’97 24-27 June, 1997 Putra World Trade Center Kuala Lumpur, Malaysia

2. Objective u State the desired objective u Use multiple points if necessary

3. Customer Requirements u State the needs of the audience u Confirm the audience’s needs if you are not sure

4. Meeting the Needs u List the products and features, and how each addresses a specific need or solves a specific problem u This section may require multiple slides

5. Cost Analysis u Point out financial benefits to the customer u Compare cost-benefits between you and your competitors

6. Our Strengths

7. Key Benefits u Summarize the key benefits provided by the product, service, or idea being promoted

8. Next Steps u Specify the actions required of your audience