1. BRANDING AND PACKAGING

2. BRAND Name, term, design or symbol that identifies a business and its products Connotates quality and reliability IMPORTANCE OF BRANDING Helps build customer loyalty Establishes an image Makes it easier to extend or create products

3. IMPORTANCE of Branding 50% OF ALL MARKETING FIRMS do research to test brand names before they are released

4. Corporate Brand Product Brand Corporate Brand and Product Brand Examples

5. Brand Name Word, group of words, letters or numbers representing a brand Mountain Dew is the brand name. MD would be more of a brand mark. McDonald’s is the brand name.

6. Brand Mark Symbol or design May have distinctive coloring or lettering

7. Trade Name Identifies a company or a division of a particular corporation

8. Trade Character Brand mark with a human form

9. Trademark Copy protection by the Federal Government Registered DON'T LEAVE HOME WITHOUT IT®