1. The Basildon Regeneration Masterplan David Wilford Wilson Bowden Developments

2. DELIVERING THE FUTURE April 2012

3. Purpose To present our draft ideas and rationale To hear your initial views To explain the forward programme & opportunities for business

4. Structure Business opportunities Drivers for change Basildon 2030 Draft solutions Consultation Q&A

5. Business opportunities Better image and profile for the town Improved infrastructure Growing customer base – residents and businesses Better quality commercial property & housing stock Supply chain opportunities Better skilled workforce

6. The Potential Albany Gardens, Colchester Wrexham Cornerhouse, Nottingham WrexhamMilton Keynes, Theatre District

7. Drivers for Change…

8. Accessibility Build on fast, efficient rail link to London Focus on quality of town centre arrival Create safe, hospitable local pedestrian/cycle neighbourhood links Integrate Gloucester Park with Town Centre Good access by road and car parks

9. Catchment Area Population Profile Retail & Leisure Suburban Homeowners

10. Retail & Leisure “Suburban Homeowners in Smaller Private Family Homes”

11. Current Floorspace Provision Basildon compared to other towns of similar size and function

12. Implications of retail research Current overprovision of retail space relative to size of catchment Underprovision of leisure and food & drink This imbalance is not economically sustainable Strategy is therefore to: Focus on quality rather than quantity Shrink retail back from tertiary areas (location and units unsuitable to requirements) East Square as new centre of gravity – cinema, food & drink, some retail units Thus concentrating footfall around a more effective circuit, also benefitting Town Square

13. Residential Demand outweighing supply Resilient house prices Significant new house building required to meet future growth Enhancing sustainability of town centre Demand has shifted from flats to houses Medium density housing Aspirational homes to attract new households Demand for intermediate housing (shared ownership)

14. Basildon 2030… Aspirational homes Multiplex cinema Centre for learning Restaurants Top retail brands Speciality retail provision 4 star hotel and hospitality venue Excellent public spaces & squares Safe and secure Character buildings Cutting edge infrastructure (physical & social)

15. The Building Blocks for Basildon 2030 Eastside & Broadmayne Station Square St Martin’s Square Westside North

16. Eastside Strengthen north south town centre desire line Focus for new retail and leisure opportunities Enhance East Square Leisure use connection along Broadmayne and into piazza Utilise and improve Great Oaks parking New garden square residential area Concentrate and enhance retail circuit

17. East Square

18. Station Square College option Enhance pedestrian priority Creation of high quality travel facilities at Station Square and Transit Mall Re-designed Eastgate entrance Creation of active frontages and enhanced public realm

19. Relocation of existing Basildon Market Enhanced market management and quality Greater activity St Martin’s Square Corn Exchange, Doncaster

20. Westside North Improved linkage between Gloucester Park and Town Centre Enhanced open space provision and public realm Improved sporting facilities High quality medium density family homes

21. Final Overview Up to 2000 new homes Retail and leisure (Eastside Approx 23,000m²) Overall development in other uses (Approx 73,000m²)

22. Phasing Development phase Indicative Timing Rationale Westside North2011-13Improvements to Park Provides aspirational housing Increases spending power in town centre Market relocation2012-13Frees up existing market site Relocates to more attractive location Enlivens St Martin’s Square Better quality market provides part of stronger Western anchor to centre Provides opportunity for start-up businesses College2011-15Image improvement through improved arrival point to town centre Student population further supports retail and leisure in town centre Broader education & economic development benefits Eastside Leisure Quarter 2012-17Fills gap in town centre leisure offer Leisure provision reinforces and strengthens retail and will encourage hotel Creates centre of gravity for activity and knock-on benefits for Town Square & Eastgate retail Eastside residential quarter 2018+Provides aspirational housing Increases spending power in town centre Image improvements through removal of poor quality tertiary retail Transit Mall & environs (commercial mixed use) 2020+More effective arrival point to town More efficient use of space, creating development opportunity Longer term opportunity for future commercial mixed use (retail, office)