2. Trumell Arnum Grade 12 Age 17

3. Opportunity  Identity theft incidences increased by 11% from 2008 to 2009.  TrustID eliminates the opportunity for someone to use your information as their own.  People often carry their credit/debit cards, social security card, drivers license etc. all at the same time.  Never before has there been a universal Identification product. Mission Statement  TrustID will allow the world to advance in terms of technology and will allow all customers the comfort of knowing their personal information is protected.

4.  TrustID is a retailing and manufacturing business.  Applies to everyone who carries around or has personal information.  A common trusted method used in storing personal information. TrustID is a Limited Liability Corporation  The legal structure was selected to protect my personal assets in the event that my business is unsuccessful.

5.  Internship at CIGNA  A well educated student  Honest, Trustworthy, Hardworking, Friendly, and Determined  I have taken Small Business management class

6. Industry NameProfessional Technical Services Industry Size$82,846,113,000 Total Population The United States of America Target Market Legal citizens in the United States of America Who have personal information cards (credit/debit cards, social security card, drivers license, Passport etc.) Potential Market Survey Data taken: More than 50% of target market showed interest in my product. 312,774,325 Total Population Target Market Potential Market 226,448,611 6,538,131

7.  By Location The United States of America  By Population Male and female Americans between the ages of 20-85+ with any level of formal education.  By Personality College students and typical American adults with part time or full time jobs.  By Income Lower, Middle, and upper class households.

8. Passport Card & Book Passport Card & Book Drivers license Factors Quality of Product/Service Price Location Reputation/Brands Unique Factors/ Knowledge $165.00New $125.00 Renewal Great Hartford HQ Good Information Protection $165.00 New $140.00 Renewal $72 or $82New $30.00 Renewal Nationwide Great Experience

9. PeopleProductPlacePricePromotion TrustID targets lower, middle and upper-class Americans between the ages of 20-85 A universal identification method designed to prevent identity theft. TrustID is a national business who provides for all interested individuals in the U.S. Lower than buying a drivers license and passport individually with more information stored. TrustID will be promoted through word of mouth with the addition of an online website.

10. Advertising $40.00 Total Monthly Promotional Expense $48.00 Promotional Expense Monthly Amount Monthly Amount Word of Mouth, Business Cards, Website $8.00 FaceBook, MySpace, Twitter, other Social Networks, Identity theft Website Hosting. $0.00 Discounted renewal fees for previous TrustID customers Publicity Sales Promotion

11. Materials Material DescriptionTotal Quantity per CardCost per Unit Postage1$0.61 Activation Sticker1$0.03 Processing1$0.27 Plastic/Ink1$0.17 Premium Memory Chip1$3.00 Shipping to Processor1$0.03 Total Material Cost per Unit $4.11 Labor Labor Cost per HourTime (in hours) to Make One Unit Labor Cost per Unit $00 Total Labor Cost per Unit$0 COGS (per Unit)$4.11

12. Selling Price (per Unit)$165.00 COGS (per Unit)$10.11 Other Variable Expenses (per Unit)$10.00 Total Variable Expenses (per Unit)$20.11 Contribution Margin (per Unit)$144.89

14. Total Hours in a Week = 168

15. Total Units Sold 6,500,000

16. Selling Price per Unit$165.00 Number of Units Sold 6,500,000 Total Sales $1,072,500,000 Variable Expenses $130,715,000 Contribution Margin $941,785,000 Fixed Operating Expenses $2921.04 Pre-Tax Profit $941,782,078.96 Taxes @ 15% $141,267,311.70 Net Profit $800,514,767.26

17. Start-Up Expenditures ItemWhere Will I Buy This?Cost Data Card RP90 Plus E Color Dye sublimation printer www.Datacard.com$4251.00 Visitor Pointe Software www.Datacard.com$500.00 Software Development $ 1,000,000.00 Total Start-Up Expenditures $ 1,004,751.00 Cash Reserves Emergency Fund $ 500.00 Reserve for Fixed Expenses $ 600.00 $1,005,851.00 Total Start-Up Investment

18. For My Business: Dollar Equivalent = For My Business: Dollar Equivalent = Annual Net Profit Annual Sales X 100= 75% Annual Net Profit Start-Up Investment X 100= 79585.82% $0.75 $795.86

19. $ Total Start-Up Investment

20.  1,000,000 Annual Donation to Children Research

21. Get equipment Find liable sponsor Finish high school, and obtain a college degree Attract employees Business Personal More information on programming Cigna officials for tips on managing personal info Short-Term Long-Term I plan to run my business until death. This business can be my career.