1. Designing a Planned Giving Program
Presented by: Pamela A. Gray
Director of Development, Gift Planning
Rice University

2. The Role of Planned Giving
The Quest for the Ultimate Gift…

3. Why a Program? Intergenerational Wealth Transfer Individual Giving
Over the next 30 years $30 trillion will be passed from baby boomers to Generation X (July 2015, Investment News)
Individual Giving
Future Financial Stability
Donors like them!

4. Wealth Transfer
Over the next 30 years $30 trillion will be passed from baby boomers to Generation X (July 2015, Investment News)
Or, Boston University projects that by the year 2052, a minimum of $41 trillion will transfer between generations. Of this, A minimum of $5-9 trillion will pass to charity.

5. Wealth Transfer
2014 contributions: $ billion by source (in billions of dollars – all figures are rounded)
From Giving USA

6. Financial Stability
Charities with Planned Giving Programs report a cost of 5 cents to raise a $1.00
Planned gifts are typically large gifts - Average bequest in the United States is approximately $35,000
Bequests are most often a surprise--investing these funds into an endowment, for example, can offset yearly expenses far into the future

7. Donors Like Them! Least costly way to give Future commitment
Flexibility and control
Larger gift potential
Anonymity
Stewardship
Leads to other giving

8. Personal Solicitation
Donor Pyramid
Legacy 
Involvement
Commitment
Support
Interest
Awareness
Donor
Development
Planned Giving 
Personal Solicitation
Upgrading
Renewals
First Gift
Donor Acquisition
Direct
Mail
Legacy
Major Gifts
Middle Donors
Renewals
First Gifts
Universe of Prospects

9. The questions? Is your organization ready? Is leadership supportive?
Do you have an infrastructure?
Who has the time?
How will this be communicated to your donors?

10. Steps to Success Readiness assessment Identify volunteer leadership
Build infrastructure
Establish a Legacy Society
Implement a marketing strategy/plan
Build relationships and ask - Identify, Cultivate, Solicit and Steward your donors

11. Readiness Complete a Readiness Assessment Investments: Endowment?
Donor data: Age and giving?
Designated staff or staff time
Volunteer engagement Board giving
Strong Annual Fund/Campaign

12. Leadership Management team Board of directors Champion Job description
Task force/committee
Liaison to the Board

13. Infrastructure Policies and Procedures
Gift Acceptance
Spending
Recognition
Crediting
Counting
Board resolution to establish the program and Legacy Society

14. Legacy Society Resolution is passed…
Legacy Society Founding Member Drive
Timeframe
Target audience
Board
Staff
Donors

15. Marketing Strategy Implement a Marketing Strategy/Plan
Newsletter articles/ads
Website / E-Communication
"Legacy" Newsletter
Letterhead tagline
Targeted messages
Birthday & Holiday cards
Consistency is KEY

16. Relationships

17. Planned Gift Types Bequests from wills or living trusts Beneficiaries
Bank Accounts
Retirement Plans
Life Insurance Policies
Life Income Plans: Gift Annuities & Trusts
Combinations of all of the above

18. The Role of Planned Giving
The Quest for the Ultimate Gift…

19. Thank You!
Contact Information: Pamela A. Gray