2. Use the Force… to predict the market share of the following supermarkets (they have 95% in total)

3. UK Supermarket Market Share (click Death Star to reveal)

4. Use the Force… to predict which 3 have lost market share

5. Who will win the war? Use the links on the next slide to find information on victories, losses (and alliances with dark lords)

7. Apply the Business terminology below to the different supermarkets DiversificationMergerUSPTechnology Ansoff’s Matrix Share priceRetrenchment Customer Service Change in habits Profit MarginsStaff payInvestment