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Important Aspects of Corporate Public Relations – Processes & Methods By: Faiza.

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Presentation on theme: "Important Aspects of Corporate Public Relations – Processes & Methods By: Faiza."— Presentation transcript:

1 Important Aspects of Corporate Public Relations – Processes & Methods By: Faiza

2 Corporate Communication…. Strategic Management Relationship Building

3 Reputation Doing Things Right vs. Doing Right Things Stakeholders’ approach vs. Shareholders’ approach Stakeholders vs. Publics Role of Effective Public Relations Practitioners: Proactive

4 Company’s License to Operate Various forces in the External Environment combine to influence a Company’s License to Operate

5 Strategic Approach to manage Public Relations Stakeholder Stage  Scanning of Environment  Formative Research  Ongoing Communication Public Stage  Identify Publics  Focus Groups  Proactive alignment Issue Stage  Identify Potential Issues  Manage Appropriate Responses Formal Objectives Formal programs and Campaigns Proper Execution and Implementation Evaluation of Public Relations Programs’ effectiveness

6 Focal Terms  Business Ethics  Community Relations  Community Involvement (CI)  Corporate Social Responsibility (CSR)  Utilitarianism  Beneficence  Stakeholderism  PR Invention = CSR  Call for Auditing: financial, environmental and social  Opinion Formers  Usage of New Media  PR and reasoned persuasion  Crisis Management

7 Corporate identity vs. Corporate image Corporate Identity Corporate Image

8 Several Factors to Ponder…. Corporate strategy Symbolism Consistency 1.Monolithic 2.Endorsed 3.Branded Corporate Culture Corporate Personality Reflecting Reality…..

9 How to do Public Relations – Methods Out-House In- House Circulars Seminars / Workshops / Conferences CSR in Action Employees Engagement Events In-house journals Annual Dinners / Informal get- togethers In-house lobbying Press Releases Press Conference Seminars / Workshops / Conferences / Talk shows / Road Shows / Exhibitions CSR in Action Community Involvement Events Facility Visits Paid Publicity: Public relations in disguise Letters to Editors / Articles / Blogs / Social media Out-house journals Photographs Sponsorships Lobbying and Public Affairs Management

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