1. Week 10

2. Starter Channel 4 news announced the Turner Prize winner for from Derry/Londonderry On your tables discuss what you think of the different names? Why are both used? Has this always been the case? Can you think of any other place names that are disputed and why that might be? What does this tell us about the link between language and culture?

3. Bridge Choose two specific countries from different continents (i.e. Country A in Continent X and Country B in Continent Y) and write a 2,000 word essay which critically evaluates the impact of their different cultures and languages upon a business sector, within the UK only. You are examining how the different countries, culture and language impact within a business sector in the UK, but not between Country A and B. The essay will need to discuss the cultural, language and communication differences of the two countries as well as how the business sector will need to adapt their methods to cater for customers and businesses alike.

4. Assessed Learning Outcomes LO 1 Analyse the relationship between language, communication and culture and how this impacts organisations LO 2: Consider intercultural issues in their communications LO 3: Critically evaluate the intercultural communication process and identify barriers to communication in international, national and local business relations LO 4: Demonstrate a critical understanding of the various communicative styles LO 6: Demonstrate familiarity with the vocabulary and techniques of inter-organisational and international communication.

5. Learning Outcomes Review the link between language and culture Appraise an assignment exemplar Evaluate case studies of intercultural communication Consider whether “Globalisation has ‘Coca Cola ised’ the world therefore there is no longer a need to understand and adapt to different national cultures”

6. Assessment Exemplar Referring back to the assignment plan you made last week/any ideas you’ve had about the assignment since compare these to the exemplar and answer the following questions: Did the student do anything differently than you would have? Did they do anything you disagreed with? Did they do anything that you wouldn’t have thought of but might now add? Which criteria box would you tick for each of the learning outcomes and what overall mark would you give it (and why)? NB the question was slightly different and about the Tour de France coming to England: Critically evaluate, by examining two business areas, the impact of differing cultures and languages and how the businesses may need to adapt their communications methods to cater for visitors and competitors alike. 15 minutes: http://www.online-stopwatch.com/http://www.online-stopwatch.com/

7. Case studies On your tables read the 2 case studies you have been given ensuring everyone has had enough time to read before discussing your responses to the questions. Try to come to a consensus. Be prepared to share your responses with the rest of the group 20 minutes http://www.online-stopwatch.com/http://www.online-stopwatch.com/

8. Where are you on the scale? “Globalisation has ‘Mc Donaldised’ the world therefore there is no longer a need to understand and adapt to different national cultures” Individually determine how far you agree with the above statement and note your answer  1 = strongly agree  2 = agree  3 = disagree  4 = strongly disagree

9. Debate “Globalisation has ‘Mc Donaldised’ the world therefore there is no longer a need to understand and adapt to different national cultures” 2 teams, one for the motion one against 1 st speaker defines terms (for then against) 2 nd speaker sets out the key arguments (for then against) Questions from the floor for the non speakers to initially address (& others if required) 3 rd speaker sums up arguments and counter arguments A vote takes place 15 minutes to prepare your arguments in your teams http://www.online-stopwatch.com/http://www.online-stopwatch.com/

10. Learning Review Review the link between language and culture Appraise an assignment exemplar Evaluate case studies of intercultural communication Consider whether “Globalisation has ‘Coca Colaised’ the world therefore there is no longer a need to understand and adapt to different national cultures”

11. Next week – final taught session! We’ll go on a business trip to China Define cultural intelligence and measure your own using several different tools Summarise what you’ve learnt during the module by playing ‘University Challenge’ again so think of some hard questions (this time there will be a prize) Give feedback on the module Book assignment appointments for week 11