1. Personas

2. Member segmentation Understand needs of different members Represents approximately 73% of the total WSPA membership Represents approximately 84% of the total WSPA membership if honorary members, organizations, and associate members are excluded

3. Personas: Regans Student Regan (73)Graduate Regan (17) Overall  Women  Mid-20s  Needs to network  Find job  Persuaded by influencer  Women  Mid-late 20s  Needs to build skills  Settling in  Persuaded by influencer WSPA $ Per Person Dues:$16.64; Non-Dues:$88.07; Total:$104.51 Events: CCP, NW Pharmacy, Annual Dues:$16.32; Non-Dues:$34.31; Total:$50.63 Events: NW Pharmacy, Annual, NDNL DemographicsGENDER: predominately females (66%) AGE GROUP: Millennials; mid-20s POSITION: interns (avg. $15-$21/hr.) SETTING: (1) health systems (inpatient); (2) community (independent, chains) WORK EXPERIENCE: Students  Debt ($120,000 median-public; 2015)  Values-driven, follows influencers  66% supports PAC; 29% unsure GENDER: predominately females (65%) AGE GROUP: Millennials; mid-late 20s POSITION: staff/clinical (avg. $58-62/hr.) or resident/fellow (avg. $22-$32/hr.) SETTING: (1) community (chains, independent); (2) health systems (admin/quality) WORK EXPERIENCE: <2 years  Debt ($120,000 median-public; 2015)  Values-driven, follows influencers  53% supports PAC; 33% unsure ReGaN: Recent Graduates and NewbieSummary: Millennials, Students, Fellows, < 2 yrs. exp. (90)

4. Personas: Regans Membership Traits REASONS FOR JOINING WSPA 1.Relationships/networks (90%) 2.Professional development (81%) 3.Support profession (81%) PRIMARY ENGAGEMENT ACTIVITIES 1.Publications (47%) 2.Advocacy (47%) Events (Annual/NW) (36%) Website (28%) REASONS FOR JOINING WSPA 1.Stay informed (83%) 2.Support profession (75%) 3.Tie: Professional development; Ensure WSPA existence, Access to CE (67%) PRIMARY ENGAGEMENT ACTIVITIES 1.Publications (54%) 2.Phone, email, social media (46%) 3.Events (Annual/NW) (39%) 4.Tie: Advocacy & Website (31%) Membership Needs ENGAGEMENT NEEDS 1.Internship/Residency info (80%) 2.Networking/Social activities (70%) 3.Career development (65%) CE PREFERENCE On-demand courses (78%) One-day courses (78%) In-Person instructors (68%) ENGAGEMENT NEEDS 1.Networking/Social activities (50%) 2.Career development (50%) 3.Internship/Residency info (50%) CE PREFERENCE 1.On-demand courses (79%) 2.In-Person instructors (73%) 3.Tie: One-day courses & Webinars (60%) WSPA YM DatabaseMEMBER ID Website ID Member: 35: Student Pharmacist Custom: Student Academy Birthdate: 1980 & After MEMBER ID Website ID and NABP ID Member Type:New Practitioner 1/2 Member: 15: First Year Graduate Member: 20: First Full Year Birthdate: 1980 & After

5. Support Profession Stay Informed Professional Development Voice in Political & Policy issues Build Relations & Network Ensure WSPA existence Access to CE Overall85.4%84.6%77.7%74.5%73.9%73.5%58.8% Student Regan3 2 1 Graduate Regan213 33 Experience Stephen21 3 Mature Stephen13 2 Independent Chip1 2 3 Chain Chip13 1 Entrepreneur Lamar12 1 3 Responsible Lamar21 3 Pat31 2 Cam12 3 Reasons for Joining

6. Primary Engagement Activities Publications CE Website Events Phone, email, social media Advocacy None Leadership Meeting Overall55.8%38.9%36.1%32.1%30.1%21.1%18.9%13.5% Student Regan1 3 1 Graduate Regan1 32 Experience Stephen1 3 2 Mature Stephen1 32 Independent Chip123 Chain Chip13 2 Entrepreneur Lamar1 233 Responsible Lamar1 23 Pat2133 3 Cam123

7. Engagement Needs Career Development Networking & Social Activities Leadership Development Clinical Quality & Safety Programs Practice Management Legislative Process Training Internship & Residency Info Overall48.2%44.2%43.5%41.9%38.5%34.6%33.6% Student Regan32 1 Graduate Regan11 1 Experience Stephen231 Mature Stephen 213 Independent Chip 13 2 Chain Chip12 3 Entrepreneur Lamar2 2 1 Responsible Lamar 12 3 Pat13323 Cam3 12

8. CE Preference On-Demand One-Day Multiple CEs In-Person Instructors Multi-Day with CE Live Webinars Overall78.3%76.4%74.2%57.8%55.2% Student Regan123 Graduate Regan132 3 Experience Stephen12 3 Mature Stephen21 3 Independent Chip131 Chain Chip123 Entrepreneur Lamar123 Responsible Lamar123 Pat123 Cam1232

9. 2015 WSPA Persona Revenues Average Median DuesNon-DuesTotalRatioDuesNon-DuesTotal Overall$98.19$91.55$185.140.93$50.00$0.00$50.00 Student Regan$16.44$88.07$104.515.36$20.00$35.0055.00 Graduate Regan$16.32$34.31$50.632.10$0.00 Experience Stephen$175.54$141.94$317.480.81$195.00$0.00$195.00 Mature Stephen$187.70$140.04$327.740.75$195.00$0.00$195.00 Independent Chip$171.55$224.82$396.361.31$195.00$190.00$385.00 Chain Chip$173.72$137.46$311.180.79$195.00$0.00 Entrepreneur Lamar$162.08$156.10$318.180.96$195.00$0.00$195.00 Responsible Lamar$174.84$136.18$311.020.78$195.00$0.00$195.00 Pat$49.50$40.48$89.980.82$50.00$0.00$50.00 Cam$186.22$119.69$305.910.64$195.00$0.00$195.00

10. LRAC Contributions Per Member By Persona

11. 2015 Non-Dues Events Annual Meeting NW Pharmacy NDNL Clinical Community Pharmacy Immunization Program Technician Day Free Webinar Student Regan32 1 Graduate Regan213 Experience Stephen12 3 Mature Stephen131 Independent Chip321 Chain Chip132 Entrepreneur Lamar221 Responsible Lamar132 Pat 32 1 Cam231