1. 5-6th October 2011, Krakow EUROPEAN TOURISM FORUM 2011 “Stimulating competitiveness in the European tourism sector” User-Driven Innovation in tourism Services: The Regional Dimension Best practices in NECSTouR Regions

2. « Innovation is a union between Research, Marketing, Instinct, imagination, product and industrial courage » Antoine Riboud Former CEO of DANONE

3. FULL MEMBERS: 23 REGIONS Founding members: PACA, Catalunya, Tuscany Krakow, 5/6 October 2011

4. ASSOCIATED MEMBERS 13 Academic and research institutes 4 Representatives of the sustainable tourism sector 6 Representatives of the tourism enterprises Krakow, 5/6 October 2011

5. NECSTOUR’s OBJECTIVES Develop a framework for the coordination of national and regional development and research programmes in sustainable tourism in the frame of Commission’s Communication COM(2007)0621 "Agenda for European sustainable and competitive tourism" Share and promote various forms of coordination of project activities underway at regional level by an exchange of information and the implementation of joint activities Ensure the role of Regional authorities in supporting the creation of a transversal tourism programme in the framework of the future European Tourism Policy Krakow, 5/6 October 2011 “ Support the Commission in the development of a system of indicators for the sustainable management of destinations” Commission Communication COM(2010) 352 FINAL « Europe, the world’s No 1 tourist destination – a new political framework for tourism in Europe” Action 11

6. SERVICE INNOVATION Collection and exchange of good practices of sustainable and competitive tourism policies through Website and Conferences  ICT alone is not enough to develop innovation in the Tourism Industry Krakow, 5/6 October 2011 3. Partnering and knowledge Sharing 2. Environmental Innovation 1. Human Ressources 4 Key Aspects of Service Innovation : 4. ICT BASK COUNTRY – CORNWALL - TUSCANY BALEARIC ISLANDS PROVENCE-ALPES-CÔTE D’AZUR AQUITANIA

7. SERVICE INNOVATION: Human Ressources Krakow, 5 october 2011 Support the development of new professional profiles: NECESSITY to support professionals and Institutions to remain competitive Missions Accompanying: with the creation of websites, blogs, web 2.0 initiatives. Technology watch: Monitoring developments in the tourism sector on various key issues related to the attractiveness of the territory (Quality, ICT, travel behavior, e-reputation...) Animation of networks of professionals: animation workshops, links among providers of the territory. Krakow, 5/6 October 2011

8. SERVICE INNOVATION: Organisational Innovation Krakow, 5 october 2011 Support the development of new types of Organisations and services Krakow, 5/6 October 2011 guided tours with electric vehicles avoiding the emission of greenhouse gas Green Bar Vitality, Cooking workshop with flowers, creating bread shop, stimulator of well being, seminars and incentives, etc. Unusual homes and / or Luxury label accommodation responding to environmental protection. + Specialities / Restaurants of the Region SUSTAINABLE TRANSPORT ANIMATION ACCOMODATION/RESTAURATION Financial Support for Innovative projects  Green Tour Holiday Ecotourism SME focusing on responsible and sustainable tourism offering a sightseeing tour service, 100% green on the Cote d'Azur. Annual Premium for Regional Tourism Innovation  Category for Sustainable Tourism GREEN TOUR HOLIDAY 3 ESSENTIAL ASPECTS OF SUSTAINABLE OFFER

9. SERVICE INNOVATION: Partnering and knowledge Sharing Krakow, 5 october 2011 IBIT turisTECH PUBLIC Innovation and Technology center of regional Ministry of Economy and Finance of Balearic Islands Objective: promote the progresses of Balearic Islands in Information Society, Knowledge and Technological Innovation areas through R&D. PRIVATE cluster of companies and institutions dedicated to the production and implementation of technological solutions for the Tourism Industry. Objective: convert R&D results in industrial product in order to improve the competitivity of the tourism sector. TURISLAB Aims: Convert R&D results into industrial products Launch ICT Project at regional, national and European Level Objective for the territory: Improve the competitiveness of the tourism Sector Examples of projects: FotoID: technique of image capture applied to the preservation of natural species Krakow, 5/6 October 2011

10. Krakow, 5 october 2011 SERVICE INNOVATION: ICT Krakow, 5/6 October 2011 Evaluation Diagnosis by a technician of the local entity ACCREDITATION Improvement Plan Grants Training Working Visits Auto- Diagnosis Adhesion of the enterprises to the programme <Forum for Enterprises SUPPORT THE TOURISM INDUSTRY THROUGH THE TERRITORY 2009/2010 Assessment (5 level Model): 90% enterprises in L1  Definition & Development « Program of GGPP in using ICT»  Pilot 2011 (2 Destinations) Adhesion of the Local Authority to the programme Connectivity Integration Interoperability Visibility Business & Processes Systems & Technology Security Basic Products & Services LEVEL 5 LEVEL 1......

11. SERVICE INNOVATION: ICT New visitors vs regular visitors Krakow, 5/6 October 2011 Social Media Platform – I love Cornwall http://ilovecornwall.com/ New visitors ICT Media: Integrated Strategy VisitConrwall.com Ilovecornwall.com 45% of visitors to visit more than once a year this equates to 2.5 million visitors and they need a website to meet thier needs and to stimulate even more trips Regular visitors

12. Krakow, 5 october 2011 Krakow, 5/6 October 2011 Regione Toscana Service Innovation: Innovative digital infrastructure and social media strategy Events, Audioguides, Booking Engine, Videos, Special Offers, Informations, Articles and Description A creative, english speaking, versatile and passionate team composed of smart people www.turismo.intoscana.it Social Media Team -Increase awareness of Tuscany’s offering; -Promote Tuscany’s best events, sustainable products, and landmarks to the right target niches; -Influence travellers’ purchase choices through conversation and word of mouth within the Social Media universe; -Offer useful travel information before, during, and after the visit in Tuscany.

13. Visit our Web Site at: www.turismo.intoscana.it/necstour and for two people 3 days (2 nights) in Florence or Siena in the period November 2011 – March 2012 Flight/Train included Special contest for European Tourism Forum participants open from 5 to 7 October - Regulation and details on the Web Site win a holiday in Tuscany Krakow, 5/6 October 2011

14. Thank you For your attention ALL PRESENTATIONS ON THE WEBSITE ! More info on www.necstour.eu