1. INTRODUCTION TO SOCIAL MEDIA

2. MARKETING TOOL Global Networking 24/7 Building a Following Giving to Others Building Quality Relationships Online Sales Business Growth

3.  Brand Awareness  More Customers  Increased Sales  Customer Engagement  To Become an Influencer START WITH THE END IN MIND WHAT DO YOU WANT TO ACHIEVE?

4. Responsive Websites With Good SEO

5. CHOOSE THE RIGHT PLATFORMS

6. Right Approach Good Profile Good Photo Right Contact Details Social Media Links Engage & Build Relationships Give Value Added Wrong Way Stalking False Endorsements Inconsistent Use ‘Me, Me, Me, Me’ Criticising Others Too Many Platforms

7.  Brand Image  Your Profile  Content  Engagement  Analytics CREATING PROFESSIONAL PLATFORMS

8. Keep it Short Use #Hashtags Use Photos / Video Make it Eye Catching Entice Engagement Always Create a Link to a Web Page

10. Remember - 20% of posts should be about your brand and 80% others and engagement  Twitter - Tweet/Re-tweet/Reply/ Favourite on Average 20 times a day  Facebook - Post/Like/Comment/Share on Average 1 to 2 times a day  Blog at least once or twice a week (On your website preferably) with new content  Linked In – Minimum 3 x a week and up to 3 x a day  Register with online Directories  Follow your competitors followers  Keep your SEO up to date  Generate sales leads  Analyse your return on investment SOCIAL MEDIA ACTIVITY

11. Use instead of email Join Some Forums Post Articles on ‘Pulse’ Find ‘Influencers’ and ask them questions Comment on ‘Posts’ and Articles (Pulse) Promotional Posts to Geographic Regions Link to a Web Page Link to other content Create Conversation

12. Photos can increase engagement by 35% Video can increase engagement by 28% Quotes can increase engagement by 19% Numbers can increase engagement by 17% # Can increase engagement by 16% INCREASE ENGAGEMENT

13.  Solves People’s Problems  Offers Value  Engages People  Tells Stories  Elicits Emotions CONTENT MARKETING

14. Use the Forum Post Articles Contact People Publicise Events Ask for Help Get on TV!

15. Content Is King Google is Looking For It

16. SOCIAL MEDIA MANAGEMENT TOOLS BUFFER

17. Connect to Contacts Use Google Hangouts Good For SEO Good for Google Analytics

18. MANAGE YOUR EFFECTIVENESS

19. Use a Business Page Link to Web Pages Grow a Relevant Following Use Messenger – It’s FREE!