1. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 1 Klaas Kuitenbrouwer www.mediamatic.net www.architectureofinteraction.net www.oorbeek.net www.otocron.net

2. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 2 3 microlectures

3. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 3 3 microlectures 1 From media landscape to media ecology

4. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 4 3 microlectures 1 From media landscape to media ecology 2 Crossmedia concepts

5. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 5 3 microlectures 1 From media landscape to media ecology 2 Crossmedia concepts 3 Interactive experiences

6. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 6 1 From media landscape to media ecology

7. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 7 1 From media landscape to media ecology Marshall McLuhan, Neil Postman 1977

8. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 8 1 From media landscape to media ecology Marshall McLuhan, Neil Postman 1977 Refers to a dynamic system of many interrelated media, media infrastructures and media formats…

9. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 9 1 From media landscape to media ecology Marshall McLuhan, Neil Postman 1977 Refers to a dynamic system of many interrelated media, media infrastructures and media formats… and to our increasingly mediated experience of everyday reality.

10. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 10 1 From media landscape to media ecology Marshall McLuhan, Neil Postman 1977 Refers to a dynamic system of many interrelated media, media infrastructures and media formats… and to our increasingly mediated experience of everyday reality. We are included in the term media ecology.

11. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 11 1 From media landscape to media ecology The rise of digital media made the term popular.

12. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 12 1 From media landscape to media ecology The rise of digital media made the term popular. Fluid - content is easily copied, re-used, re-formatted, embedded and linked to. New media are porous media.

13. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 13 1 From media landscape to media ecology The rise of digital media made the term popular. Fluid - content is easily copied, re-used, re-formatted, embedded and linked to. New media are porous media. 2-directional (‘interactive’)

14. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 14 1 From media landscape to media ecology The rise of digital media made the term popular. Fluid - content is easily copied, re-used, re-formatted, embedded and linked to. New media are porous media. 2-directional (‘interactive’) Fastly evolving, sprouting new forms all the time. Attention immediately directs means of production.

15. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 15 1 From media landscape to media ecology The rise of digital media made the term popular. Fluid - content is easily copied, re-used, re-formatted, embedded and linked to. New media are porous media. 2-directional (‘interactive’) Fastly evolving, sprouting new forms all the time. Attention immediately directs means of production. Increasingly all media use the same infrastructure to talk with each other

16. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 16 1 From media landscape to media ecology The rise of digital media made the term popular. Fluid - content is easily copied, re-used, re-formatted, embedded and linked to. New media are porous media. 2-directional (‘interactive’) Fastly evolving, sprouting new forms all the time. Attention immediately directs means of production. Increasingly all media use the same infrastructure to talk with each other Companies are active in different sectors of the industry (TV, publishing, music, film, etc.)

17. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 17 1 From media landscape to media ecology The rise of digital media made the term popular. Fluid - content is easily copied, re-used, re-formatted. Embedded and linked to. New media are porous media. 2-directional (‘interactive’) Fastly evolving, sprouting new forms all the time. Attention immediately directs means of production. Increasingly all media use the same infrastructure to talk with each other Companies are active in different sectors of the industry (TV, publishing, music, film, etc.) Users use various media through each other

18. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 18 1 From media landscape to media ecology The rise of digital media made the term popular. Fluid - content is easily copied, re-used, re-formatted, embedded and linked to. New media are porous media. 2-directional (‘interactive’) Fastly evolving, sprouting new forms all the time. Attention immediately directs means of production. Increasingly all media use the same infrastructure to talk with each other. Companies are active in different sectors of the industry (TV, publishing, music, film, etc.) Users use various media through each other Continuum from grassroots / niches to mainstream.

19. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 19 1 From media landscape to media ecology Media used to be accessible at special designated zones.

20. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 20 1 From media landscape to media ecology Media used to be accessible at special designated physical zones. TV in the living room, radio as well. Phone in the hall. Cinema at the cinema.

21. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 21 1 From media landscape to media ecology Media used to be accessible at special designated physical zones. TV in the living room, radio as well. Phone in the hall. Cinema at the cinema. The rest of the world was basically a media free zone - accept for some fairly modest billboards.

22. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 22 1 From media landscape to media ecology Media used to be accessible at special designated physical zones. TV in the living room, radio as well. Phone in the hall. Cinema at the cinema. The rest of the world was basically a media free zone - accept for some fairly modest billboards. We were looking at the media from a distance.

23. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 23 1 From media landscape to media ecology Media used to be accessible at special designated physical zones. TV in the living room, radio as well. Phone in the hall. Cinema at the cinema. The rest of the world was basically a media free zone - accept for some fairly modest billboards. We were looking at the media from a distance. That’s why landscape was an appropriate metaphor.

24. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 24 1 From media landscape to media ecology Media used to be accessible at special designated physical zones. TV in the living room, radio as well. Phone in the hall. Cinema at the cinema. The rest of the world was basically a media free zone - accept for some fairly modest billboards. We were looking at the media from a distance. That’s why landscape was an appropriate metaphor. But there’s hardly a place left from which we can look at the media.

25. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 25 1 From media landscape to media ecology Media used to be accessible at special designated physical zones. TV in the living room, radio as well. Phone in the hall. Cinema at the cinema. The rest of the world was basically a media free zone - accept for some fairly modest billboards. We were looking at the media from a distance. That’s why landscape was an appropriate metaphor. But there’s hardly a place left from which we can look at the media. Media are everywhere people are.

26. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 26 1 From media landscape to media ecology New things have become media.

27. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 27 1 From media landscape to media ecology New things have become media. Buildings.

28. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 28 1 From media landscape to media ecology New things have become media. Buildings.

29. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 29 1 From media landscape to media ecology New things have become media. Squares.

30. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 30 1 From media landscape to media ecology New things have become media. Spots on the map: www.bliin.com

31. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 31 1 From media landscape to media ecology New things have become media. Spots on the map: www.confluence.org

32. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 32 1 From media landscape to media ecology New things have become media. Spots on the map: GPS drawings

33. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 33 1 From media landscape to media ecology Things that already were mediating, now mediate in more ways. Shops.

34. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 34 1 From media landscape to media ecology Things that already were mediating, now mediate in more ways. Photobooths.

35. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 35 1 From media landscape to media ecology Media are everywhere people are.

36. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 36 2 CrossMedia concepts Stories were always told in one medium at the time.

37. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 37 2 CrossMedia concepts Stories were always told in one medium at the time. To be translated into another medium later on.

38. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 38 2 CrossMedia concepts Stories were always told in one medium at the time. To be translated into another medium later on. This translation was and still is often a complicated affair.

39. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 39 2 CrossMedia concepts Stories were always told in one medium at the time. To be translated into another medium later on. This translation was and still is often a complicated affair. Every medium has its own logic, its own deal with the audience, its own preferred context.

40. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 40 2 CrossMedia concepts Stories were always told in one medium at the time. To be translated into another medium later on. This translation was and still is often a complicated affair. Every medium has its own logic, its own deal with the audience, its own preferred context. Really succesful translations over several media are rare.

41. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 41 2 CrossMedia concepts Content creation in the (digital) media ecology is not about translating from one medium to another.

42. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 42 2 CrossMedia concepts Content creation in the (digital) media ecology is not about translating from one medium to another. Very quickly your story spills over several media and combines different forms.

43. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 43 2 CrossMedia concepts Content creation in the (digital) media ecology is not about translating from one medium to another. Very quickly your story spills over several media and combines different forms. Crossmedial storytelling goes from platform to platform, using each channel for a specific use.

44. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 44 2 CrossMedia concepts Content creation in the (digital) media ecology is not about translating from one medium to another. Very quickly your story spills over several media and combines different forms. Crossmedial storytelling goes from platform to platform, using each channel for a specific use. DON’T BE REDUNTANT.

45. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 45 2 CrossMedia concepts Content creation in the (digital) media ecology is not about translating from one medium to another. Very quickly your story spills over several media and combines different forms. Crossmedial storytelling goes from platform to platform, using each channel for a specific use. DON’T BE REDUNTANT. The basis of crossmedial storytelling is the crossmedial world, that can be engaged with in different ways, through different channels.

46. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 46 2 CrossMedia concepts Content creation in the (digital) media ecology is not about translating from one medium to another. Very quickly your story spills over several media and combines different forms. Crossmedial storytelling goes from platform to platform, using each channel for a specific use. DON’T BE REDUNTANT. The basis of crossmedial storytelling is the crossmedial world, that can be engaged with in different ways, through different channels. Calls to action and openings for participation are the bone structure of cross media design. It’s about participatory rather than interactive storytelling

47. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 47 3 Interactive experiences.

48. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 48 3 Interactive experiences. Interactive experiences consist of three elements:

49. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 49 3 Interactive experiences. Interactive experiences consist of three elements: Content

50. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 50 3 Interactive experiences. Interactive experiences consist of three elements: Content Context

51. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 51 3 Interactive experiences. Interactive experiences consist of three elements: Content Context > media context, physical context, cultural context

52. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 52 3 Interactive experiences. Interactive experiences consist of three elements: Content Context > media context, physical context, cultural context Contact

53. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 53 3 Interactive experiences. Interactive experiences consist of three elements: Content Context > media context, physical context, cultural context Contact > feedback

54. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 54 3 Interactive experiences. Interactive experiences consist of three elements: Content Context > media context, physical context, cultural context Contact > feedback, causing the sense of agency.

55. Klaas Kuitenbrouwer - Mediamatic AnyMedia Documentary Course@IDFA2007 55 3 Interactive experiences. Interactive experiences consist of three elements: Content Context > media context, physical context, cultural context Contact > feedback, causing the sense of agency. With all your projects, make sure you the design of the content, the context and the contact(moments / phases) so that they support each other.