1. (:Coffe on Field:)

2. TASK AS PRESENTED Prepare a business plan with maximum start up capital of Rs. 10 crores.

3. Introduction Lip smacking food with the best ambience to enjoy your passion for sports & Business! Perfect environment to enjoy their sport, so we provide the perfect package of food, ambience & lots of other exiting elements to all the sport-a-holicks to enjoy!!! Big screens for the audience to watch the sporting action live, contests such as quiz’s etc.

4. OUR PRODUCTS AND SERVICES Food & Beverage Broadcast of live sporting events Snooker & Foosball table Video games Sports contests Free Wi-Fi Services Entrepreneurs Incubation center Personalized Special Screening rooms

5. SWOT Analysis Strengths Incubation center The concept of a sports café is new and unique 1 st of its kind in Bangalore youth of India is passionate about sports and we have the right package to serve their passion not heavy on the pocket, very affordable Personal screening rooms

6. Weakness As we are students we do not have the experience of starting or running a business. Some events are aired late nights for which we can not remain open as the government rules do not permit us to do so.

7. OPPORTUNITY India is moving forward in sports; and the Indian youth is now taking interest in all the sports As its an incubation center, good scope of interaction with entrepreneurs. Many upcoming events like IPL, FORMULA 1 etc are coming down to India soon India would be one of the top sporting centers in the world.

8. Threats With the success of our Flagship store other café’s or bars may spring up which will cut our market share away from us.

9. STP Segmenting Age – 16 to 20 yrs 20 to 27 yrs 27 and above Income – Lower, middle and upper class Based on interest

10. Targeting Age - 20 to 30 yrs Income - Middle and upper class Interest – Food lovers (especially coffee drinkers) Sports phonetics Entrepreneurs’

11. Positioning Food & Sports – what else do we need?

12. USP The First Sports Café and incubation center

13. LOCATION ANALYSIS Kumara Park Koramangala Indranagar

14. Location advantage : Presence of major college students in the above areas. Office hub areas. Residential Areas It is open to a large walk-in casual crowd as well. Shopping areas. Conveniently located to Residential & commercial areas

15. PRICE All menu items are moderately priced. Our average customer spends more than the industry average for moderately priced establishments. We tend to believe that this is due to our creating an atmosphere that encourages longer stays and more spending but still allows adequate table turns due to extended hours of appeal.

16. CHALLENGES As a startup might face penetrating into market Competitors Man-power Time constraints Keeping crowd under control due to sporting events

17. COMPETITORS Coffee day Barista Matteo Mocha

18. MARKETING PLAN Radio Sports Magazines News paper Hoardings Fliers and posters in colleges Sponsor afternoon parties in leading clubs and pubs Organize sports competitions

19. MARKETING BUDGET Radio 1,00,000 Sports magazine 2,00,000 News paper 7,00,000 Hoardings 5,00,000 Fliers and posters in colleges 10,000 Sponsoring events 1,00,000 Organize sports competitions 1,00,000 TOTAL 17,10,000

21. INITIAL CAPITAL INVESTMENT Through venture capital = 10,00,00,000 Rs Personal investment = 5, 00,000 Rs TOTAL 10,05,00,000 Rs

22. START-UP COST PARTICULARS AMOUNT Land & Building 6,00,00,000 Interiors(Paint, lighting, fixtures) 70,00,000 Furnishing 15,00,000 Electronic equipment(TV, projector & screen, etc) 70,00,000 Sports equipment(snooker table, foosball table) 5,00,000 Promotion 2,05,20,000 Working capital 10,00,000 Special screening room for Groups 10,00,000 TOTAL 9,85,00,000

23. YEARPESSIMISTICNORMALOPTIMISTIC I35,00,00055,00,00070,00,000 II55,00,00085,00,000100,00,000 III100,00,000150,00,000200,00,000 IV200,00,000250,00,000310,00,000 V300,00,000350,00,000 410,00,000 CONDITIONTIME-PERIOD(approx) Pessimistic15 yrs Normal13 yrs Optimistic11.5 yrs PROJECTED RETURN ON INVESTMENT BREAK-EVEN ANALYSIS

24. FINANCIAL STATEMENT

26. RISK ANALYSIS Inflationary risks: Due to the increase in price of raw materials and labor cost there will be an increase in the working capital cost. Business risk Competitors and imitators add to the business risk factor. Financial risk Non-achievement of break even in the expected time period can create a denting impact on the financial structure of the business.

27. CONCLUSION