1. Professor Paul Patterson Head, School of Marketing Australian School of Business University of New South Wales

2. 1.Opportunities provided by expansion of the ‘middle class’ & economic integration 2.Opportunities to leverage advances in information and communications technologies 3.Post GFC, focus on key business issues of corporate social responsibility, sustainability, governance and concentrate on opportunities presented by the emerging ‘service economy’ 4.How business schools in the region can further their interests by both co-operating and competing (‘Co-opertition”) 1.OVERVIEW

3. Durable Goods Non-durable Goods Services Services – The Growth Engine of the World Economy Source: Bureau of Economic Analysis, 2008 Percent of US Personal Consumption 2007

4. Durables Non-durables Services Price Indices for Goods and Services Japan drives productivity China drives productivity Durable goods prices fall Consumer Price Index (2000=100) Source: Bureau Economic Analysis, NIPA Table 1.2.4. Price Indexes for GDP by Type of Product

5. Durables Services Productivity Gains in Manufacturing Japan drives productivity China drives productivity Durable goods prices fall Consumer Price Index (2000=100) Source: Bureau Economic Analysis, NIPA Table 1.2.4. Price Indexes for GDP by Type of Product

6. Revenues: Products Versus Services ProductsServices Source: Annual Report, 2006. Services includes financing; Products includes hardware systems and software US$1.00 US$1.27 IBM 2006 IBM sells more Services than Products (Hardware and Software)… a new business model

7. “To be at the forefront of business schools in Asia and a peer of good standing with the best business schools in the world” To achieve our vision ASB both collaborates and competes with the leading business schools in the Asia Pacific region Australian School of Business Vision

8. 1.Opportunities provided by expansion of the ‘middle class’ & economic integration 2.Opportunities to leverage advances in information and communications technologies 3.Post GFC, focus on key business issues of corporate social responsibility, sustainability, governance and concentrate on opportunities presented by the emerging ‘service economy’ 4.How business schools in the region can further their interests by both co-operating and competing (‘Co-opertition”) 1.OVERVIEW