1. Performance Capacity SLA +SLA - Off-Premise On-Premise Application Workloads

2. Performance Capacity SLA +SLA - Off-Premise On-Premise Application Workloads High Performance OLTP CRM ERP CRM ERP Block Storage Consolidation Virtual Infrastructure Email DBaaS VDI File Consolidation Media Backup Target Medical Imaging Archive Big Data HPC Data Mining and Analytics In Memory DB Data Warehouse

3. 3© Copyright 2014 EMC Corporation. All rights reserved. Lower Service Level Higher Service Level Service Level Oriented Infrastructure Performance Capacity Decision Support Decision Support Email VM Infrastructure Transaction Processing Home Directories Web Content Online Archive App Dev Content Mgmt. HPC Tech Apps Video Strea m Video Strea m IT New Cloud Apps VDI Video Processing Backup & Recovery In Memory DB Non HA DB Big Data ENTERPRISE TIER FAST DATA TIER BACKUP TIER BACKUP TIER UNIFIED TIER UNIFIED TIER BIG DATA TIER BIG DATA TIER ARCHIVE & OBJECT TIER

4. High Capacity High Performance Mass Scale Object Scale-out File Mid Range File Block Enterprise File/Block Long Retention (SLA-) Continuous Availability (SLA+) Archive Snaps Clones Continuous Availability All Flash Continuous Data Prot. Backup Converged Continuums

5. High Capacity High Performance ECS Isilon VNX VMAX Long Retention (SLA-) Continuous Availability (SLA+) Isilon Source1 TF/Snap Clone VPLEX VCE & VSPEX XtremIO RecoverPoint SRDF DPS DD Continuums

6. + CA A - A + CDP + PP 10x / IR Clones + NDMP DL DP Snaps Catalog / Index Three Continuums: Performance XtremIO 2x / 3xC / 7yr VMAX3 3x / 70K VM / 1-Click Isilon 2x / Obj / CI Performance Capacity

7. Archive CA Backups Snapshots CDP 20+ Years Zero (RTO/RPO) Three Continuums: Protection RecoverPoint 1000’s 100’s Truth SLA + SLA - Data Protection and Availability DaysHours Minutes

8. Three Continuums: On/Off Premise ONOFF AFA $$$VMAXVNX Isilon ¢ Vblock VMware VCloudAir Traverse. DPAD & RSA PaaS & Data Lakes Cloud Foundry Service Providers ECS <0.01¢ ? Secure Protected Available “1-Click” EHC & ViPR

9. Our “Sweet Spot” ONOFF AFA $$$VMAXVNX Isilon ¢ Vblock VMware VCloudAir Traverse. DPAD & ViPR PaaS & Data Lakes Cloud Foundry Service Providers ECS <0.01¢ ? Secure Protected Available “1-Click” EHC & RSA

10. Your Opportunity ONOFF Growth Value Participate in all 4 Quadrants. Flash File Object Block Help determine where line is drawn. REDEFINE.

11. 11© Copyright 2014 EMC Corporation. All rights reserved. New Performance Hungry Workloads 100μS 5mS 1mS 500μS HighFrequencyTrading Hadoop/ Big Data VDI ADVANCED DATA SERVICES SIMPLE DATA SERVICES TransactionProcessing VMInfrastructure DecisionSupport Full Motion Video Email ApplicationDevelopment TechApps

12. 12© Copyright 2014 EMC Corporation. All rights reserved. Flash Enables Performance Hungry Workloads ADVANCED DATA SERVICES SIMPLE DATA SERVICES 100μS 5mS 1mS 500μS VMAX VNX XtremIO XtremSF Isilon

13. 13© Copyright 2014 EMC Corporation. All rights reserved. Fast VPFast VP Fast VPFast VP Traditional e.g. VMAX VNX e.g. VMAX VNX Workload Optimized Service Levels 1-click provisioning / capacity management Foundation of Cloud CI Building Block Workload optimized horizontal tiering New VNX Isilon 3 rd Party Commodity XtremIO A box … An infinite box…