1. Adrienne Collins Yancey, M.P.H. “Immunization—Highway to Health” The Boomer Biker Flu Shot Ride

3. Learning Objectives By the end of this presentation participants will be able to: 1.Identify challenges to organizing an immunization promotion event with non- traditional partners. 2.Describe the process for organizing the event and securing consensus among participants. 3.Identify considerations in the production and distribution of a Video News Release.

4. Background Vaccine manufacturers predicted that 120 million doses would be available in the U.S. for the 2006-2007 flu campaign Need to encourage a greater percentage of the population to receive the vaccine California DHS, working with the California Adult Immunization Coalition, California Distance Learning Health Network and San Diego Immunization Branch, decided to put together an event to promote immunization against the flu for healthy adults, particularly individuals over age 50 –Create a Video News Release (VNR) –Distribute to media outlets throughout the state

5. Project Description The “Boomer Biker Immunization Ride” using motorcycle riders as a visual for the message that all adults, particularly those over 50, should be protected against the flu For VNR, videotape bikers riding through the countryside, then returning to the agency and receiving flu shots Comment by bikers and medical experts

6. Then what? “BBIZ Working Group” set up to plan and implement the project Event site selected – Biggs Harley Davidson dealership, San Marcos, California (San Diego County) Participation agreed to by North County Biggs Harley Owners Group Contract with a video production company to make the VNR

7. Partners Working Group –California DHS Immunization Branch –California Adult Immunization Coalition (CAIC) –California Distance Learning Health Network –San Diego County HHSA Immunization Branch Participants –North County Harley Owners Group –Biggs Harley Davidson, San Marcos

8. Design by committee... Messages, visuals, storyboards Speakers –Medical experts –Biker spokesmen Staffing the event Set-up/materials needed Vaccine administration

9. Putting it Together Challenges –Partners/participants who had never been involved in this type of project –Convincing the biker group that this was something they wanted to do

10. And... –Permission from the dealership to use the facility on a Saturday, the busiest day of the week –Designing an appropriate route –Setting up the immunization clinic

11. Communication, communication, communication... Perceptions of the project were generally different for each partner Coordination by a working group operating from different parts of California Definitely a new experience for the biker group and the dealership

12. Getting the shots in the arms Approval from DHS Staffing – San Diego County PHNs Decision to offer both TIV and LAIV Traffic flow for clinic component Transport and storage

13. It never rains in Southern California!!!

18. Results/Lessons Learned This project presented unique coordination challenges, but resulted in a spectacular VNR, good media exposure, and the chance to promote adult immunization messages to a wide new audience.

20. Acknowledgements –California DHS Immunization Branch John Lewis, Suzi Bouveron –California Adult Immunization Coalition (CAIC) Patricia Porter –California Distance Learning Health Network Scott Soutward, Deb Keltner, Eric Lindsey –San Diego County HHSA Immunization Branch Kathe Gustafson, Christine Garcia –San Diego Acting Public Health Officer Dr. Wilma Wooten –San Diego Assistant Deputy Director Carmel Angelo Thank you for your support and contribution!

21. For More Information Adrienne Collins Yancey, M.P.H. Adrienne.Yancey@sdcounty.ca.gov 619-692-5530