2. The 13” MacbookPro (as we know it) by Emere Johnson Isaac

3. INTRODUCTION The need for computers to become more personal have given rise to desktop replacements,laptops, tablets and notebooks. Notebooks on the other hand have become more personal and cannot be over emphasised as they satisfy our desire for mobility,size and functionality. An arguable unique model of this sort is the 13"MacBookPro. With its intriguing design and environment friendly makeup,this may well be the next industry standard for notebooks. The need for computers to become more personal have given rise to desktop replacements,laptops, tablets and notebooks. Notebooks on the other hand have become more personal and cannot be over emphasised as they satisfy our desire for mobility,size and functionality. An arguable unique model of this sort is the 13"MacBookPro. With its intriguing design and environment friendly makeup,this may well be the next industry standard for notebooks.MacBook The 13” MacbookPro (Apple,2010)

4. What is the 13”macbookPro ? This is an elegant notebook,having an ingenious design great for its sustainability and built with a combination of precision and engineering prowess. It is simply a notebook that works. This is an elegant notebook,having an ingenious design great for its sustainability and built with a combination of precision and engineering prowess. It is simply a notebook that works. Bill Gates in 1984 at a conference defined a mac as this when he said”to create a new standard, it takes something that’s not just a little bit different it takes something that’s really new and really captures peoples imagination and the macintosh of all the machines i’ve ever seen is the only one that meets that standard”. A true statement from the heart and still applies today Bill Gates in 1984 at a conference defined a mac as this when he said”to create a new standard, it takes something that’s not just a little bit different it takes something that’s really new and really captures peoples imagination and the macintosh of all the machines i’ve ever seen is the only one that meets that standard”. A true statement from the heart and still applies today

5. Size and weight Height: 0.95 inch (2.41 cm) Width: 12.78 inches (32.5 cm) Depth: 8.94 inches (22.7 cm) Weight: 4.5 pounds (2.04 kg)1 “width and height”(Apple,2010) These are the technical specification of the 13”macbookP ro in these respect.(Appl e,2010)

6. The 13”macbookPro has got a number of outstanding design features but two of them that seem to be the most important in terms of design and architecture include: The 13”macbookPro has got a number of outstanding design features but two of them that seem to be the most important in terms of design and architecture include: Its UNIBODY Its UNIBODY Its TrackPad Its TrackPad NOTE: These were the same distinguishing features the 1984 mac had; A mouse that had never been used in any commercial computer and its GUI (graphic user Interface) NOTE: These were the same distinguishing features the 1984 mac had; A mouse that had never been used in any commercial computer and its GUI (graphic user Interface) Key Design Features that will make you tick!!!!

7. What is The Unibody ???? “This is a seamless enclosure carved out from a single piece of Aluminium block “(Apple, 2010)that goes through an extrusion process and “passes through 9 milling operations”(Apple, 2010) until it’s ready for assembly. “This is a seamless enclosure carved out from a single piece of Aluminium block “(Apple, 2010)that goes through an extrusion process and “passes through 9 milling operations”(Apple, 2010) until it’s ready for assembly. Precision aluminum unibody engineering Carved from a single piece of aluminum, the 13”MacBookPro enclosure is thin and light, yet surprisingly durable. The Unibody (Apple,2010)

8. Overview of the Multi-Touch Trackpad The Multi-Touch trackpad is also an ingenious design of notebook touch pads that supports inertial scrolling,pinch, rotate, swipe,three-finger swipe, four-finger swipe,tap, double tap and drag capabilities for precise cursor control. The Multi-Touch trackpad is also an ingenious design of notebook touch pads that supports inertial scrolling,pinch, rotate, swipe,three-finger swipe, four-finger swipe,tap, double tap and drag capabilities for precise cursor control. “ The trackpad sense up to five fingers simultaneously, providing more options for input, such as the ability to bring up the context menu by tapping two fingers”.(Touch pad,2011) “ The trackpad sense up to five fingers simultaneously, providing more options for input, such as the ability to bring up the context menu by tapping two fingers”.(Touch pad,2011)context menucontext menu “Constructed of smooth, touch-friendly, and wear- resistant glass, the MacBook Pro trackpad has no button. It is the button. So you can click it anywhere”.(Apple,2010) Multi-Touch Trackpad

9. Sustainability and Consumer Behaviour Due to this stunning features, there is an abstract guarantee of longer life and better performance from a notebook. Due to this stunning features, there is an abstract guarantee of longer life and better performance from a notebook. Other notebooks in this category such as the Sony Vaio VPCS13X9E/B,the HP Mini 1103 and Inspiron TM M301z are a milestone away considering just these 2 features of the 13”macbookPro. Other notebooks in this category such as the Sony Vaio VPCS13X9E/B,the HP Mini 1103 and Inspiron TM M301z are a milestone away considering just these 2 features of the 13”macbookPro. This seem just enough for anyone with a flare for portability to get a macbookPro of this sort. This seem just enough for anyone with a flare for portability to get a macbookPro of this sort.

10. Conclusion The effect of these basic but ingenious key features of the 13”macbookPro is enormous and cannot be over emphasised. With improved sustainability,clear cut brilliance and high performance it may just change the way we consumers look at notebooks.It raises the bar and leaves a giant margin to be filled by other notebooks. On the whole its simply style,elegance,longer-life and a greater value for money all in one package. This is Steve Job’s Creation. The effect of these basic but ingenious key features of the 13”macbookPro is enormous and cannot be over emphasised. With improved sustainability,clear cut brilliance and high performance it may just change the way we consumers look at notebooks.It raises the bar and leaves a giant margin to be filled by other notebooks. On the whole its simply style,elegance,longer-life and a greater value for money all in one package. This is Steve Job’s Creation.

11. Check out the full presentation on http://www.youtube.com/watch?v=_rDMHfLKU8A Check out the full presentation on http://www.youtube.com/watch?v=_rDMHfLKU8A

12. References Apple. (2010). MacBook Pro. Retrieved December 17,2010, from http://www.apple.com/macbookpro/design.html Apple. (2010). MacBook Pro. Retrieved December 17,2010, from http://www.apple.com/macbookpro/design.htmlMacBook http://www.apple.com/macbookpro/design.htmlMacBook http://www.apple.com/macbookpro/design.html Gates, B.W. (1984). Computer Standard in 1984. Retrieved January 11,2010, from http://www.youtube.com/watch?v=Uau0aIbrzkQ Gates, B.W. (1984). Computer Standard in 1984. Retrieved January 11,2010, from http://www.youtube.com/watch?v=Uau0aIbrzkQ Ive, J. (2010). Unibody Enclosure.Retrieved October 30, 2010, from http://www.apple.com/macbookpro/design.html= Ive, J. (2010). Unibody Enclosure.Retrieved October 30, 2010, from http://www.apple.com/macbookpro/design.html= http://www.apple.com/macbookpro/design.html Multi-Touch Trackpad. Apple.(2010). Redesigned.Reengineered.Re- everythinged. Retrieved January 13,2010, from http://www.apple.com/macbookpro/design.html Multi-Touch Trackpad. Apple.(2010). Redesigned.Reengineered.Re- everythinged. Retrieved January 13,2010, from http://www.apple.com/macbookpro/design.html http://www.apple.com/macbookpro/design.html The 13” MacbookPro. Apple.(2010). Redesigned.Reengineered.Re-everythinged. Retrieved January 13,2010, from http://www.apple.com/macbookpro/design.html The 13” MacbookPro. Apple.(2010). Redesigned.Reengineered.Re-everythinged. Retrieved January 13,2010, from http://www.apple.com/macbookpro/design.html http://www.apple.com/macbookpro/design.html The Unibody. Apple.(2010). Redesigned.Reengineered.Re-everythinged. Retrieved January 13,2010, from http://www.apple.com/macbookpro/design.html The Unibody. Apple.(2010). Redesigned.Reengineered.Re-everythinged. Retrieved January 13,2010, from http://www.apple.com/macbookpro/design.htmlhttp://www.apple.com/macbookpro/design.html Touchpad.(2010,May). Retrieved January 14,2010, from http://en.wikipedia.org/wiki/Touchpad Touchpad.(2010,May). Retrieved January 14,2010, from http://en.wikipedia.org/wiki/Touchpad http://en.wikipedia.org/wiki/Touchpad Width and height. Apple.(2010).13-inch Technical Specifications. Retrieved January 13,2010, from http://www.apple.com/macbookpro/specs-13inch.html Width and height. Apple.(2010).13-inch Technical Specifications. Retrieved January 13,2010, from http://www.apple.com/macbookpro/specs-13inch.html