1. Communication Models How we try to understand communication

2. What are models? Drawings Charts Diagrams Pictograms Schematics Cartoons Models represent relationships, flows, structures, or interactions.

3. Why are models useful? They help simplify complex ideas –For teaching purposes –For evaluation purposes They offer an organized way of looking at a complex process

4. What makes a model “good”? All the main points of the relationship or process are described The description is simple and clear The description contains as little textual explanation as possible

5. The Shannon and Weaver Communication Model

6. Modified S&W Model of Human Communication

7. Noise in the Modified Shannon and Weaver Model Physical: –Occurrences in the physical surroundings or in the media that can distort a message Physiological: –Physical discomfort in the body of either the sender or the receiver Psychological: –Negative feelings in the mind of either the sender or the receiver

8. Noise, cont’d Perceptual –Incorrect perceptions of the message and the receiver by the sender, and vice-versa Semantic –Misinterpretation of words and sentences by the sender or receiver

9. Berlo’s SMCR Model S OURCE M ESSAGE C HANNEL R ECEIVER Four elements in the communication process

10. Berlo’s Elements, cont’d. SOURCE –Communication skills –Attitudes –Knowledge –Social system –Culture

11. Berlo’s Elements, cont’d. MESSAGE –Content –Elements –Treatment –Structure –Code

12. Berlo’s Elements, cont’d. CHANNEL –Seeing –Hearing –Touching –Smelling –Tasting

13. Berlo’s Elements, cont’d. RECEIVER –Communication skills –Attitudes –Knowledge –Social system –Culture