1. Global Certification Overview IABC Russia February 2016

2. Overview The Global Standard Career Roadmap Job Task Analysis Global Certification launched

3. The journey – the Global Standard IABC’s strategic vision Career roadmap journey Meeting member needs Continues to evolve to meet member needs

4. The journey – the Global Standard What is the Global Standard? What is the career purpose?

5. The six core principles Ethics Consistency Context Analysis Strategy Engagement Definitions and context established

6. The career paths Four career paths were defined –Foundation –Generalist/specialist –Strategic advisor –Business leader Core competencies underpin each of these levels.

7. Foundational Entry level to the communication profession Specialist | Generalist Mid-level professionals who are competent in strategic communication management and can apply principles and skills across a wide range of specialty areas Strategic Advisor Senior level professionals who are ready to manage complex, multi-faceted programs and relationships and provide counsel and advice to senior executives Business Leader Trail blazers who use their communication- based strategic expertise to lead organizations and clients through multiple business and communication challenges Core principles Ethics Strategy Analysis Context Engagement Consistency - CMP designation - The career paths

8. The Global Standard is comprised of the statement of purpose and six principles. The Global Standard guides us in delivering globally recognized competencies at different career paths. Using the Global Standard daily in our communication practice, we can mediate many challenges we encounter in organizational communication. Summary

9. And then… Built a blueprint for the first level credential Conducted a job task analysis Vetted the blueprint with communication professionals Prepared exam questions with the help of subject matter experts Prepared and piloted an exam

10. Job Task Analysis Conducted primary and secondary research to define key domains and job competencies Defined the Body of Knowledge for the profession

11. Job Task Analysis Focus Group Panel Meeting –10 Subject Matter Experts Survey –443 Responses from 3317 invited

12. Five Domains Communication Ethics Communication Research & Analysis Communication Strategy & Engagement Consistency and Strategic Implementation Communication Measurement Job Task Analysis

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14. Global Certification Council Background Mandate Process The potential for IABC Russia to lead –Hosting –Promoting

15. Global Certification Council Sue Heuman, ABC, Chair - Canada Liam FitzPatrick, Vice chair - UK Rajeev Kumar, ABC, Ph.D. – India Lynda Phelan, ABC – Canada Meryl David, ABC – Australia Christiane Vaillancourt – Canada James Lukaszewski – USA Plus two vacancies OPPORTUNITY Join the Council

16. The Global Communication Certification Council - GCCC Represents the communication industry worldwide and serves as an autonomous governing body for the Global Communication Certification program. Creates and maintains an internationally recognized standard of communication excellence based on a global understanding of key principles and job competencies worldwide. Aims to serve the communication profession by encouraging and executing a process of credentialing of communicators who achieve a global standard at different points of their career path. Global Certification Council

17. ISO Accreditation People want to advance their careers High awareness among among hiring managers and across industry Employers are looking for ISO certified professionals across all industries Securing an ISO standard will elevate the value of communication practitioners and the profession globally The process is consistent, objective and sustainable

18. About the Certification Program Research-based competency tests developed by industry-wide representation Blueprint vetted by industry wide survey Multiple choice questions Industry-wide Maintenance required

19. Step one – CMP - launched Generalist/specialist level Mid-level stage in the communication professional’s development

20. A four step process Submit Application Internal Review and Random Audit Exam Annual Maintenance

21. Application Process http://www.iabc.com/professional-development/certification/communication-management-professional-certification /

22. Exam preparation 2015 – Webinar provided to approved candidates –Job Task Analysis available Beyond –Sample questions on website and in handbook IABC Academy offerings to align with job task analysis All education and training providers can be evaluated by GCCC

23. Examination Candidate registers for exam Candidate has two years to attempt and pass the exam If Pass –Receives certificate –Enters maintenance phase If Fail –Receives report identifying areas for improvement –Retake within two years –If fail three times, leaves program and reapplies at a future date

24. CMP Maintenance Annual cycle Earn 40 points –Combination of several options Self-reporting –Staff will audit a sample periodically –Annual status report to each CMP Cycle maintenance fee (paid at beginning of each cycle) New certificate issued upon completion and new cycle commences

25. CategoryPoints Awarded Appropriate professional reading (books or journals)5 points per article/ 10 points per book Attendance at recognized training or a course of study related to communication 10 points per 8 hours attendance to a limit of 20 points Attendance at organized professional events run by a recognized association 5 points for events under 4 hours/ 10 points thereafter to a limit of 20 points Developing the skills of another communicator through a formalized teaching, coaching or mentoring program (excluding line management responsibilities) 10 points Participation in a leadership role for a professional communication association (e.g. serving as a board or committee member for a member of the Global Alliance) 10 points per association Conduct or publish original research20 points Contribution to the work of the council, such as through invigilation of exams, undertaking promotional speaking opportunities, or helping draft or grade exams 10 points per year Earn a total of 40 points across a minimum of three of the following categories each calendar year: CMP Maintenance

26. What is the cost? (USD) Application –$500 for IABC Members –$800 for non IABC Members –$250 for ABCs Exam –$100 per attempt Maintenance –$100 Annual Fee

27. The opportunity for IABC Russia HOSTINGRECRUITINGCPDLEADERSHIP A visible presence in the wider IABC Encouraging Russian members to apply Promoting the benefits of accreditation Providing CPD opportunities for IABC Russian members Leading the profession in Russia

28. Thank you Email: GCCC@iabc.com