1. Database Models and Managerial Intuition What is the superior basis for decision making: managerial intuition or analytical models?

2. Models better than managers because managers are subject to: Decision Biases Overconfidence Become tired, bored, or emotional Inconsistently integrating evidence

3. Managers better than models because models: Know only what has been programmed by the model builder Cannot make subjective evaluations of attributes Are too rigid and inflexible Do not have domain specific knowledge

4. Message Combinations of Managers and Models are superior to either in isolation Reason being that they have complimentary skills Models combine complex data in a consistent and unbiased manner Managers have additional insight and are adaptive to change