1. Analysis Frameworks for Business Roberta Tipton Dana Library

2. A Few Basic Ways of Looking Companies – SWOT – PESTLE Industries – Porter’s Five Forces Analysis Countries – PESTLE again

3. SWOT Strengths Weaknesses – Looking inside at the company Opportunities Threats – Looking outside at the business environment Can be found in MarketLine major company profiles Humphrey, Albert (December 2005). SWOT analysis for management consulting (PDF). SRI Alumni Newsletter (SRI International). Retrieved from https://www.sri.com/sites/default/files/brochures/dec-05.pdf

4. PESTLE Political Economic Social Technological Legal Environmental – Used for external analysis – Can be incorporated into a SWOT as Opportunities/Threats – Found in MarketLine country profiles Adapted from PEST analysis. (June 2, 2016). Wikipedia. Retrieved from https://en.wikipedia.org/wiki/PEST_analysis https://en.wikipedia.org/wiki/PEST_analysis

5. Five Forces Analysis Buyer power Degree of rivalry New entrants Substitutes Supplier power – Can be found in MarketLine industry profiles – Originated by Michael Porter at Harvard Porter, M. E. (1979). How competitive forces shape strategy. Harvard Business Review, 57(2), 137-145. Available to Rutgers students in Business Source Premier.

6. Questions?? Roberta Tipton 973-353-5910 tipton@rutgers.edu Wen-Hua Ren 973-353-3808 whren@rulmail.rutgers.edu Ka-Neng Au 973-353-5911 au@rutgers.edu