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Libraries and Economic Recovery: Supporting Entrepreneurs An Infopeople Webinar presented by Joan Frye Williams and George Needham November 16, 2011
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Photo by Chuck O’Shea
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Today’s entrepreneurs
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Remember the social entrepreneurs
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Entrepreneurs ≠ “small business”
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Why target this group?
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Strengthens the local economy
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Increases the tax base
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Garners bi-partisan political support
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Cultivates a growing audience
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Creates allies and advocates
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Demonstrates return on investment
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Libraries and entrepreneurs: a good match
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Overcome the stereotype
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Spend time in the community
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Establish personal contacts
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Introduce this community to itself Yr Hometown
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Ask the right questions
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Demonstrate local knowledge
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Rethink your work spaces
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Build accessible collections
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Support their use of modern office tools and technologies
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Think “research,” not “reference”
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Rebrand around innovation
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Train everyone as a first responder
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Design for predictable situations
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Predictable: Getting started
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Predictable: Sizing up the competition
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Predictable: Pricing the product
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Predictable: Paying business taxes
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Predictable: Protecting intellectual property
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Predictable: Communicating with customers
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Setting up a home office Time management tips for solo workers How to prepare a successful bid Using Etsy and eBay as distribution channels Using Facebook and LinkedIn to reach customers Preparing for licensing and bonding Focus programs on applied problem solving
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Partner for maximum effect
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Take credit for your successes
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Stay in touch
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And stay in touch with us! hello@georgeandjoan.com
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