2. Association of Travel Instruction

3. Santa Clara Valley Transportation Authority (VTA)

4. Santa Clara County Seniors’ Agenda

5. What is an Outreach Plan?

6. Define Goals and Objectives Image Courtesy of sdmania/FreeDigital Photos.net

7. Identify Target Audience

8. Create the Message “You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.” Walt Disney Image Courtesy of nopapasinw/FreeDigital Photos.net

9. Package the Message Availability Accessibility Affordability Acceptability Image Courtesy of Theeradech Sumin/FreeDigital Photos.net

10. Fact Sheet

11. Senior Column A monthly column in the customers newsletter

12. www.vta.org/seniorguide Senior Mobility Guide

13. Senior Webpage www.vta.org/senior

14. Distribute Your Message If your services are not know to the community, then they don’t really exist… Image Courtesy of digitalart/FreeDigitalPhotos.net

15. Distributing Your Message Helpful Hint: Build relationships with other organizations Be Visible Look beyond the usual with your OUTREACH Attend local Community Events

16. VTA’s Success Train the Trainer Academy 42 Train the Trainer Academy participants from over 18 agencies. Daycations Over 25 seniors have participated Provided 39 presentation Participated in 13 senior events

17. QUESTIONS?