1. MIKE’S KIDZ TOYS Customer Profiles

2. Paul Barry: Personal Profile Male actor, 37 (Generation X) Lives in Los Angeles Married with no children Uncle to 3 children aged 0-4 who love push-toys Visits once a year for birthdays or Christmas. Limited airline luggage space means he cannot carry bulky gifts, but he also has difficulty shopping when he arrives

3. Paul Barry: Individual Needs Paul purchases birthday presents for nieces and nephews As an actor Paul is cash-rich but time-poor. He visits with little notice and does not have time to shop When he flies to Australia Paul goes direct to the child’s house and stays only 24-36 hours. Our online Push-toy Delivery Service would suit Paul’s needs: he can order online, have the push- toy of his choice delivered to the child’s house on their birthday, just after he arrives