1. NIK ROKOP Industry Assistant Professor of Entrepreneurship Stuart School of Business Illinois Institute of Technology

3. Business Model Canvas - Key Partners Key Activities Value Propositions Write directly to the canvas… Or use the post-it ™ note …or both Customer Relationships Customer Segments Key Resources Channels Cost Structure Revenue Streams http://www.businessmodelgeneration.com Double click on the post-it™ to edit. Recolour it using the picture format tools.

6. Empathy – Personas, Archetypes

8. Research & User Observation

10. Prototyping, Concierge Solution

12. Value Proposition, Pitch & Headline

15. Market Research Primary, Secondary

17. Do Things That Don’t Scale

21. Business Models Back of the Napkin Financials

22. Nik Rokop Industry Assistant Professor of Entrepreneurship Stuart School of Business Illinois Institute of Technology 10 W 35 th St., 13 th Floor Chicago, IL 60616 Phone: 312-567-3030 Cell: 312-404-4454 nrokop@stuart.iit.edu