1. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Use Sites and Assets to reach your audience where they live – on mobile Michael Hodgson & Kristy Duncan | Senior Product Managers

2. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Our Hour Together … 2 1 | Welcome 2 | The Content Challenge & the Mobile Experience 3 | Mobile Content, Device Publishing & Engagement 4 | Take Aways & Next Steps

3. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Key Points 3 Organize your assets for mobile Continuous mobile publishing Measure success and drive app engagement

4. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4 Design, build and manage beautiful & engaging apps for a variety of industries Adobe Experience Manager Mobile lets you

5. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. “I cant find what I need” “Its outdated, or just plain wrong” “All our work is lost. Someone overwrote it!” “No consistent design” “Navigation changes from page to page” “Takes too long to update” “Developers are too expensive” “IT doesn’t have time or resources to help” “We have new channels, but no new resources” “How can we turn our website into an app?” ? ?

6. 1 1 Hard to Find MOBILE CONTENT

7. Search & ORGANIZE Structure Metadata Collections Keywords & Tags

8. Search & Organize - Demo

9. 2 2 Hard to Publish ACROSS DEVICES

10. Author & PUBLISH Templates Automation Simplified Publishing On Device Preview

11. Author & Publish - Demo

12. 3 3 Hard to ENGAGE USERS

13. Actionable & ENGAGING Content updates Interactive components Measure & optimize Notifications & Messaging

14. Make it Useful - Demo

15. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Let’s Recap the Tips …  Be Organised  Create Metadata Rules  Choose Simplified Images for mobile  Measure app engagement  Add interactive components  Keep your content fresh

16. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. And Tricks, Too  Automatic Image Processing  Auto-Tagging  Generate Asset Versions

17. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Key Take Aways 17 Continuous Mobile Publishing Measure Success & Drive App Engagement Organize your Assets for Mobile

18. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 18 Design, build and manage beautiful & engaging apps for a variety of industries Adobe Experience Manager Mobile lets you

19. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. What’s Next?  Stop by the booth  Try the apps for yourself  Sign up for a Trial Account 19

20. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. What’s Next?  Stop by the booth  Sign up for a Trial Account 20

21. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Q&A 21 Michael Hodgson mhodgson@adobe.com LinkedIn: Michael Hodgson Kristy Duncan kduncan@adobe.com LinkedIn: Kristy Duncan Twitter: @kdj

22. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

23. Win an Oculus Rift VR Set! Pick up a prize game ballot at the back of the room or the Connected Experiences station in the Adobe booth.

24. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.