1. 1.04 SEM Products

2. Terms Product: good, service, idea that satisfies consumer needs Goods: tangible, physical products Services: intangible, nonphysical products Most SEM products are classified as a combination of goods and services

3. Characteristics of SEM Products Branding: name/design/symbol used to differentiate from the competition

4. Basics of Branding Brand Awareness: how recognized is the brand?

5. Basics of Branding Brand Image: set of beliefs about a brand

6. Basics of Branding Brand Loyalty: buying the same product repeatedly

7. Characteristics of SEM Products Quality: performance, features, reliability, durability, aesthetics

8. Characteristics of SEM Products Design: aesthetics, style, function of product

9. Product Life Cycle Introduction Growth Maturity Decline

10. Product Life Cycle Introduction: focus on consumer awareness; use advertising/promotion Growth: more competitors enter; improve existing product; increase distribution points Maturity: sales begin to slow; look for new buyers Decline: sales/profits drop

11. Elements of SEM Products Game/event Ticket Organization Facility Equipment/Clothing Related Services Image

12. Direct Mail Campaigns Expensive Hard to track success rate Call to action