1. Web Based Tools to Enhance Outreach & Evaluation Beth Holtzman University of Vermont Extension New Farmer Project & Women’s Ag Network April, 2016

2. Today’s Session Why use web tools? Tool examples E-Newsletters (vs. listservs) Web Forms Surveys Web Integrations Before you dive in... Closing thoughts & questions

3. Why use web tools? Why we use web tools... Keep content fresh & share time sensitive news Streamline client access to resources Automate clerical tasks (registration, sign-ups, etc.) Connect directly with our audience Learn about our audience Learn about what’s working... And not!

4. Start with the End in Mind What do you want to accomplish? How will you know if the tools are working for you? What will you measure? Set up & collect metrics from the start: Via Google Analytics or in-tool analytics

5. Email Options Listservs Electronic Newsletters

6. Listservs - Easy to set up -list management options -Interactive -Big numbers -Can be archived -Email overload -Text format -Must be monitored -User confusion -Stats limited

7. Electronic Newsletters -Low Maintenance -Big numbers -List Segmentation -Graphics and links -Good stats -Can be archived -Unidirectional. -Email overload. -Must be mobile ready

9. Electronic Newsletters -Low Maintenance -Big numbers -List Segmentation -Graphics and links -Good stats -Can be archived -Unidirectional. -Email overload. -Must be mobile ready

12. Form Builders Google Docs EmailMeForm (emailmeform.com) Perfectforms (perfectforms.com) Formsite (formsite.com) Wufoo (wufoo.com) … and lots of others.

13. Web Forms -Easy to set up & “brand” -Easy to fill out -Easy data management -Easy to generate reports -Multiple users with different permissions -Easy integrations - Fees (but modest) - Users cannot update entries - Easy/convenient for whom?

17. Web Tool Integrations Why Integrate? Enhancement Efficiency Engagement Evaluation

18. Integration for Enhancement

19. Efficiency & Branding

21. Evaluation

22. Integration for Engagement

23. Before you dive in... Ask: What’s the right tool for the task? –For you? For your audience? Who will have access? Roles? User names, urls, passwords, etc: –“Small” details that can make a big difference.

24. Questions? Evaluation & Feedback: https://wagn.wufoo.com/forms/web-tools-form / Thank you!