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Air Force Personnel Center FY 14 Air Force Hoops Promotion.

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Presentation on theme: "Air Force Personnel Center FY 14 Air Force Hoops Promotion."— Presentation transcript:

1 Air Force Personnel Center FY 14 Air Force Hoops Promotion

2 Right Person, Right Place, Right Time 22 Air Force Hoops Promotion Game Overview MyAirForceLife Mobile App Instant Win Prizes – Redeemable VIP Tournament Package Drawing Grand Prize Drawing Timeline Installation Promotion

3 Right Person, Right Place, Right Time 33 Promotion Air Force Hoops is a free entertainment game promoted throughout Force Support Squadron facilities and offered in conjunction with the 2014 NCAA Men’s Div. I Basketball Tournament,18 Mar. – 7 Apr. Promotion dates: 1 March through 7 April The Air Force Hoops promotion will drive customer traffic to FSS facilities and increase revenue Promotion will also increase awareness and use of the MyAirForceLife Mobile App. Air Force Hoops will utilize a new QR scanning feature via a mobile app update

4 Right Person, Right Place, Right Time 44 Game Overview Customers can play two ways, no purchase necessary to play: Pick up scratch-off game pieces at select FSS facilities, one ticket per visit Scan the QR code on promotional counter cards displayed base-wide at FSS facilities Scratch-off game pieces contain either an instant prize or a code which unlocks a random seed in the basketball tournament QR Code will only return a random seed in the tournament To play the code on the scratch-off card, participants simply register their email and name of installation at: www.MyAirForceLife.com/AirForceHoops www.MyAirForceLife.com/AirForceHoops

5 Right Person, Right Place, Right Time 55 MyAirForceLife Mobile App

6 Right Person, Right Place, Right Time 66 Game Overview Picture of counter display and scratch-off game piece

7 Right Person, Right Place, Right Time 77 FSS Gift Cards AFPC/FM will reimburse $500 $250 $100 $50 $25 $10 $5 Free Large Fountain Soda Installation will cover cost Participants must redeem their instant tickets nlt 30 April Instant Win Prizes Redeemable

8 Right Person, Right Place, Right Time 88 Tournament Grand Prize Two separate random drawing prize events for this promotion: The first drawing conducted immediately following the announcement of the NCAA Div. I Basketball Tournament semifinals teams. Four winners will be drawn (using randomizer software) from the four seeds which have advanced to the semifinals. Prize for each winner: NCAA Div. I Tournament VIP Package, including tickets for the winner and one guest to attend both semifinals games, championship game, “fan experience,” airfare and hotel accommodations. Winners will be notified on 31 March, 2014 at 10 a.m. CST by email, and will have 24 hours to accept their prize package.

9 Right Person, Right Place, Right Time 99 Tournament Grand Prize The second drawing will take place at the conclusion of the tournament, to select five cash prize winners from registrants who drew the winning tournament seed, in the amounts of: $5,000 $2,500 $1,500 $1,000 $ 500 All prize winners will be required to show proof of eligibility.

10 Right Person, Right Place, Right Time 10 Timeline 14 Feb - Game pieces, promotional materials shipped to installation marketing offices 1 Mar - Air Force Hoops website goes “live” / begin distributing game pieces at base level 18 Mar - NCAA Division I Men’s Basketball Tournament begins 31 Mar - VIP Tournament Package Drawing 5 Apr - NCAA Division I Men’s Semifinal Games 7 Apr - NCAA Division I Men’s Championship Game 8 Apr - Grand Prize winners drawn (AFPC/SV) 8 Apr - Submit all unused scratch-off tickets to Resource Manager to be destroyed 15 Apr - Affidavit submitted from Prize Winners 9 May - Deadline for reimbursement requests

11 Right Person, Right Place, Right Time 11 Installation Program Rules, guidelines, promotional collateral, stand-alone graphic elements, and base leadership briefing materials is available at: https://www.usafservices.com/Managers/Marketing/DownloadCentral.aspx. https://www.usafservices.com/Managers/Marketing/DownloadCentral.aspx Counter cards and scratch-off tickets will be shipped to all base Marketing Offices no later than 14Feb. Place a link from FSS website to promotional site: www.MyAirForceLife.com/AirForceHoops www.MyAirForceLife.com/AirForceHoops Use of “NCAA,” “Final Four,” or “March Madness” is not authorized as it could constitute a trademark or copyright infringement. NCAA trademark information can be found at: http://www.ncaa.org/wps/wcm/connect/corp_relations/corprel/corporate+relations hips/corporate+alliances/trademarks.html http://www.ncaa.org/wps/wcm/connect/corp_relations/corprel/corporate+relations hips/corporate+alliances/trademarks.html

12 Right Person, Right Place, Right Time 12 Expenditure Reimbursement Reimbursement Package must be submitted no later than 9 May. Air Force Hoops 2014 Funding Certification Air Force Hoops 2014 Expense Reimbursement Report All supporting documents must be submitted to receive funding. Packages submitted without the required signatures, including the Resource Manager’s (RM) certification, will be returned unprocessed.

13 Right Person, Right Place, Right Time 13 FY 14 Air Force Hoops Questions


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