2. Presented By: Tracy Stuck, Assistant Vice President of Student Life and Director of the Ohio Union Heather McGinnis, former Director of Development for Student Life Kellie Uhrig, Director of Marketing and Communications for Student Life

3. The Old Ohio Union

4. The NEW Ohio Union

7. Agenda  Importance of Celebration  Strengthen Work Groups  Examples of Celebration (Closing, Transition, Opening)  Steward Fundraising Gifts  Marketing Opportunities

8. Overview of the New Ohio Union  Construction began in Spring 2007 after years of campaigning  320,00 square feet (compared to 220,000)  Large event and meeting spaces  Technology  Branding

9. Finances  More than $119 million budget  Funding Sources  University funding  Ohio Union and Student Life Reserves  NEW Ohio Union Facility Fee  Donors

10. Celebration!

11. Examples of Celebration  Closing the Building  Transition from Old to New  New Building

12. Closing a Building Historical Significance (Archives research)  Anniversary discovery Large-scale “Goodbye” Events  One for staff; one for students  Storytelling through food, videos, music  Commemorative items (plates, dimes)

21. Closing a building Other Events  Staff reflection, storytelling  Clean out parties  Crazy milestones  Smudging (Native American tradition)

27. Transition from Old to New Background  “Swing Space” in Ohio Stadium  Office space for all staff, student orgs, and meeting rooms  Discount Ticket program  Close proximity = Sense of team

30. Transition from Old to New Determine Milestones to Celebrate  Building Raising/Ground Breaking

36. Transition from Old to New Determine Milestones to Celebrate  Building Raising/ Ground Breaking  Beam Raising/ Topping Off

41. Transition from Old to New Determine Milestones to Celebrate  Building Raising/ Ground Breaking  Beam Raising/ Topping Off  Plank Signing

46. Transition from Old to New Determine Milestones to Celebrate  Building Raising/ Ground Breaking  Beam Raising/ Topping Off  Plank Signing  Construction Worker Morale Events

54. Transition from Old to New Formation of Groups  Student Planning Committees  Committee of 88  I-Beamers  Plankers  Brick Society  Rejuvenated Ohio Union Alumni Society

60. Transition from Old to New  Process and Reflection on Change  Retreats  KUSA Staff Morale Committee  Spontaneous Fun (DANCE PARTIES!)  Creation of Now and Future teams; buddy system  Thank you other departments

67. Transition from Old to New  Moving Days  Snow Parade  Staff Reflection  Welcome Wagon and care packages

72. New Building  Opening Activities Planning Committee  30 Days of Celebration  Participation by variety of partners  HUGE welcome events, concerts, comedians, lectures  Interfaith blessing  Lantern “lighting”  Target audience events (Ras, Atheletes, Grad/Prof, ‘neighbors)  City Shout Out Days  Spontaneous Fun

79. New Building  Opening Day (March 29, 2010)  Goal: showcase building and encourage exploration  Non-traditional Ribbon Cutting  Commemorative items: giveaways, giveaways

87. New Building  Opening Celebration  Large-scale dinner, invitation only  Non-traditional format; celebration using video segments  Thematic menu  Student and alumni ‘storytellers’  Commemorative gifts

89. Photos from gala

95. Steward Fundraising Gifts  Celebrating Success  More than $10 million in gifts  Room naming events  Surprise unveilings  Anniversary celebrations for student organizations  Customized room opening events  Brick Society reception

100. Steward Fundraising Gifts  Media Announcements  Archie M. Griffin Grand Ballroom  U.S. Bank Conference Theater  Donor Involvement  Design meetings  Tours, tours, and more tours  Testimonials used in video

105. A Most Celebrated Marketing Plan  Targeted plan, audience-specific  Publicity (pre-, during, and –post)  Social media  Unexpected success

107. Targeted Audiences  Student Organizations  Students (by segment)  Staff (by segment)  Tenants  Administration  Faculty  Potential Clients  Development Prospects  Alumni  General Public  Media