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Published byDavid Hunter Modified over 8 years ago
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paul.keesing gm digital + technology platform
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one brand one product
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“Well done you have the least shit online car insurance experience...”
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25% <1% “..thanks Sir Hugh..”
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smart, small + hungry
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disruption differentiation fit to fight
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make strategy real
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build the plan 100 200 300
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++
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success looks like…
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all products, major brands all products, major brands mobile apps mobile apps social + content social + content apple watch apple watch responsive sites responsive sites 34+ releases 34+ releases claims lodgement claims lodgement tools process culture
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disruption
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40+ % traffic
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50 ~ 90% ~70% premiums will drop premiums will drop less cars
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more data + better insights more data + better insights different value different value
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keep challenging and succeeding and failing and learning and measuring and disrupting
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