1. OBJECTIVES: -helping students to become aware of the influences the publicity has on them; -increasing students’ capability to make the right choice for them when they need to choose the products ACTIVITY IN NOVEMBER 2010 SCHOOL NO 51, BUCHAREST, ROMANIA

2. After discussing the positive and negative aspects of advertising, pupils made their own advertising posters or commercials, learning in this way what information is important in a commercial. Children 6 B

3. Publicity class 8 b 1. The starting point- advertisement for the tomato soup KNORR Vegetables in the natural and fresh form – FRESHNESS; The ladle in the soup – DESIRE to eat, to buy the product; The wrap – IDENTIFYING easily the product in a shop and buying it.

4. A good commercial/advertisement can be defined with the help of A.I.D.A. A - ATTENTION; I - INTERES; D - DESIRE; A - ACQUIRE. If all these four reactions are acquired, then the publicity is good.

5. The commercial/advertisement must be “a true visual scandal” in order to draw attention. The graphic elements are very important. SUGGESTIONS FOR ACTIVITIES Make posters to sell a product; You work for a company that produces fizzy drinks. Make a publicity spot.

6. NEW A MAGAZINE FOR THE TEENAGERS 12-14 YEARS  A chance to find information  An original method to learn French

7. ‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’