1. 10 000 000 companies promoting themselves using Facebook Revenue in 2012 - $ 1.6 bil. Online marketing tools

2. WIX invested by: 5 000 000 companies using online website builders to create their websites or landing pages with no coding Revenue in 2012 - $ 43 mil.

3. Now this 10 000 000 companies need simple and inexpensive online solution to test their websites or commercials, cause efficiency became crucial It’s new emerging market of remote user testing & usability Capacity (world) $ 300 mln. Growth 35% annual

4. We developed on-line platform, which enable small and middle-size companies to conduct remote user testing of their websites, content and commercial. *Usability Factory *

5. There are only a few companies on global market who provide remote user testing solutions for small and middle size companies And they all focused on English speaking clients

6. Our competitive advantages All client testing-needs in one service (usability testing, commercial testing, focus groups and etc.) All client testing-needs in one service (usability testing, commercial testing, focus groups and etc.) We take the best features and considered mistakes of our competitors We take the best features and considered mistakes of our competitors We got first mover advantage on markets with low penetration of English language We got first mover advantage on markets with low penetration of English language We have own unique ideas of new features and vision of service development We have own unique ideas of new features and vision of service development

7. Team Strong experience in software development (>10 years) Strong experience in software development (>10 years) Strong knowledge in user testing & usability Strong knowledge in user testing & usability Commercial competence and previous entrepreneurial experience Commercial competence and previous entrepreneurial experience Vladimir Yunev - technical evangelist, cloud at Microsoft Elena Sarapkina – former Deputy General Director at Magram Market Research Advisory board Max Kozlov (CEO, founder) - usability, digital marketing, user testing, prototyping Marat Bayburin – senior developer (over 10 years of exp.) Yuri Ivankin– developer (over 15 years of exp.) Platon Dneprovsky– CEO, UIDesign group We got:

8. Business model We working at B2B – segment Monetization is based on the subscription ( and selling of additional services Monetization is based on the subscription (access to the testing tools) and selling of additional services (participants base, expert advices) Average customer payment of our service – $ 500

9. Finance plan 2013201420152016 Revenue$0 $200 000 $5 700 000 $39 000 000 Expenses $58 000 $1 900 000 $2 700 000 $17 000 000 EBITDA -$58 000 -$1 700 000 $3 000 000 $22 000 000 Investment of $1 700 000 in November 2014 For scaling on the global market and new features development

10. Exit strategy Company sale in 3 years There were some comparable exits and invest rounds $ 52 mln. $ 40 mln.

11. ∑ We enter emerging market that grows double-digit And we got :  scalable business model  proof of concept  great team and advisory board  first mover advantage on markets with low penetration of English language  clear exit strategy for investor, cause there were some comparable exits and invest rounds

12. Max Kozlov mob: +7 (905) 713-58-89 E-mail: mkozlov@fabuza.ru mkozlov@fabuza.rumkozlov@fabuza.rufabuza.ru