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Welcome to the Estonian Open Air Museum! Piret Järvan Marketing director.

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Presentation on theme: "Welcome to the Estonian Open Air Museum! Piret Järvan Marketing director."— Presentation transcript:

1 Welcome to the Estonian Open Air Museum! Piret Järvan Marketing director

2 Our Mission is… …to hold and introduce our unique culture, especially Estonian 18-20th century vernacular architecture, rural milieu and the way of daily living.

3 Our Product Departments? Science. Pedagogical. Kolu inn. Handicraft shop.

4 Who is our Customer?  Tourist groups  Individual tourist  Families with small children  Young families with no kids  Middle-aged people, who’s children are gown-up  Pupils (with groups)  Retired people  People, who visit us thanks to the company parties, weddings, etc

5 Services

6 How Many Visitors Do We Have? 2001 –98 387 2002 –97 099 2003 –100 188 2004 –110 953

7 What Did We For This Season?

8  Information flyer in English, Russian, Finnish, Estonian  Brief information about our exhibition and territory in 9 languages!

9 We Made a Children Playground

10 Major Events in 2005  Fair-days in supermarketSelver 20.Jan- 10.Feb (promotion for our services)  Candle-dayFeb 2  Shrove TuesdayFeb 8  Estonian Republic birthdayFeb 24  Charity dancclub eventMarch 9  EasterMarch 27  Family-Day with Tele2May 5  Springtime farming daysMay 13-15

11 …Major Events in 2005  Home tourism and handicraft fair EHE 2005May 28-29  The day, witch was dedicated to Swedish people, who were living before the WW II in Estonian west-coast and some islandsJune 5  Granny’s and grandpa’s daysJune 11-12  Midsummer EveJune 23  Black bread dayAugust 14

12 …Major events in 2005  Autumnal farming days Sept 16-17  Autumnal fair Sept 18  Christmas village Dec Here should be added all company and personal events.

13 Info, PR, advertising  Tourist catalogues, Information catalogues and info- lines  Tourist-fair in Helsinki  Different fairs in Estonia with our materials  Print-, TV-, Internet ad on important events  PR-events:  Mokalaat (Chatting with our partners – mostly travel companies)  Our scientists with publisher Tänapaev have published 2 new books about Windmills and Manor-house  Our Kuie school will celebrate our 5 th birthday etc)  News!

14 Thank You! piret@evm.ee; +372 6549 121 piret@evm.ee


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