1. Magazine Advertisements

2. Target Audience: The group of consumers for whom the media text is constructed. Demographics: Measurable characteristics of media consumers such as age, gender, race, education and income level.

3. Activity Brainstorm an advertisement that would appeal to the following target audiences. Young Women aged 12-25 How do you know these ads would appeal to the target audience?

4. Men aged 18-35 How do you know the advertisement would appeal to this group?

5. Women aged 30-45 What is it about the advertisement that would appeal to this group?

6. Children (boys or girls) aged 7-10 What is it about the advertisement that would appeal to this group?

7. Men aged 40-55 What is it about the advertisement that would appeal to this group?

8. Men and Women aged 60+ What is it about the advertisement that would appeal to this group?

9. Everyone What is it about the advertisement that would appeal to children, teenagers, and adults of both genders?