1. 2 print ad prototypes & a 30-second TV commercial script
Acme Widget Bicycle  To: Ms. Widget and the Acme Widget board of directors
By: Jean Monet Ngenzi

2. Introduction Pitch of advertisement ideas for new bicycle
The ideas consist of 2 print ad prototypes & a 30- second TV commercial script
They will be used in advertising campaign
The ads are made based on historical influences, especially for 1890s & 2010s period

3. Target Market for the Advertising Campaign
Adults and people, especially men, who are over 60s
“45% of riders are 25 to 44 years old”
“America’s 78 million boomers are now between the ages of 47 and 65”
“More than 21.8 million American adults rode a bicycle 109 days or less in 2010, about as in 2000”
“Riding days for men tend to increase after they reach age 65”
(Edmondson, 2011)

4. Explanations of Print Advertisements
Prototype 1
Historical influences of 1890s
Black and white images
Ad uses tagline, visual/image and product shot as ad concepts
Ad targets adult Americans to bike as a mean of transportation or sport to get a good health
Texts which attract many customers and align with their values

5. Explanations of Print Advertisements (Cont.)
Prototype 2
Historical influences of 1890s
Use of black & white images and texts with big characters and font size which appeal to the audience (adult men above 60s)
Use of visual/image and call to action as ad concepts
“45% of riders are 25 to 44 years old and America’s 78 million boomers are now between the ages of 47 and 65…”
Old man to attract more adult men in the age of 60s to be eager and triggered to buy bicycles from Acme Widget
(Edmondson, 2011)

6. Explanation of script for the 30-second TV spot
Historical influences is 2010s with clear images and TV ads
The ad targets adult & people with 60s age
The ad shows how riding a bike helps to be healthy and live longer

7. Reference
Edmondson, B. (2011). THE U.S. BICYCLE MARKET A Trend Overview. Retrieved May 8, 2015, from Communications/1: Advertise a Product or Service/advertise_proj2_datareport.pdf