2. A multimedia advertising campaign will be launched this fall featuring the outstanding roster of physicians at the Main Line Health hospitals.

3. The campaign will educate consumers and physicians in the region that Our doctors are the main difference.

4. The new campaign will showcase the innovative work of our physicians and our Heart & Cancer Centers.

5. The campaign will reach 80% of adults, ages 35 and up in the Delaware Valley through television, newspaper, and outdoor advertising.

6. Newspaper Ads Newspaper ads will begin this week and continue through mid-November.

7. Newspaper Ads Five cardiac print ads have been created and feature black & white portraits of the physicians accompanied by a bold word that best describes their approach to medicine.

8. Physicians included in the Heart Center ads are: Michael Duzy, MD Richard Tucci, MD John Steers, Jr., MD Dusan Kocovic, MD Edward Magargee, MD

14. Newspaper Ads Eight Cancer Center print ads have also been created.

15. Physicians included in the Cancer Center ads are: Thomas Frazier, MD Marissa Weiss, MD Robert Fried, MD John and Gerald Marks, MD Heather Curry, MD John Stassi, MD Paul Gilman, MD Steven Cohen, MD Copies of the eight Cancer Center newspaper ads and more details on theCancer Center campaign will be sent separately.

16. Newspaper Ads will appear in: Philadelphia Inquirer (Neighbors Sections) News of Delaware County West Chester Daily Local News Norristown Times Herald Roxborough Review

17. Television Ads Starting this week, we will air a network television campaign. Six television spots feature our Heart Center physicians speaking directly on camera about their innovative work.

18. The doctors in the TV campaign include: Lou Samuels, MD on heart transplantation Walter Kao, MD on heart failure Antoinette Sulpizi, MD on women and heart disease Scott M. Goldman, MD on valve repair surgery Peter R. Kowey, MD on atrial fibrillation Jack L. Martin, MD on aqueous oxygen therapy

19. To view the TV ads go to tvads.mainlinehealth.org > Spots will be available to view online < starting October 6th

20. Television Ads Beginning September 29, tv spots will run for six weeks. 9/29 -10/18 Drs. Samuels, Kowey and Martin 10/19 - 11/8 Drs. Kao, Goldman, Sulpizi

21. Television Ads Ads will run on network stations during the following programs: CBS Sunday Morning Action News KYW Eyewitness News NBC 10 News Fox News at 10 Good Day Philadelphia

22. Billboards An outdoor board on I-95/Rt.476 will complement the television and print ads.

24. Visit the campaign online at www.mainlinehealth.org Tell us what you think... click on the “Contact Us” button under the Employee Section to send your comments.

25. We are proud to highlight our doctors and their accomplishments as we showcase why Our doctors are the main difference.