1. Being RIGHT is not enough A Communications and Strategy Session

2. First, to set the stage Fox News Lou Dobbs The View

3. Your charge We are turning back time… LATCH ON NEW YORK is about to launch. Everyone in the City from the Mayor to the Health Commissioner wants this program to be a huge success.

4. Guidelines You are key staff at the New York City Department of Health. You are part of a team meeting to plan your “roll out” campaign. Working together, be as creative as you possibly can to launch this program. We will end at XX to allow time for presentations.