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MHM ENVIRONMENT/RENEWABLES ‘RFQ GENERATOR’ AWARENESS AND LEADS GENERATION PROGRAMME ENVIRONMENT/RENEWABLES.

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Presentation on theme: "MHM ENVIRONMENT/RENEWABLES ‘RFQ GENERATOR’ AWARENESS AND LEADS GENERATION PROGRAMME ENVIRONMENT/RENEWABLES."— Presentation transcript:

1 MHM ENVIRONMENT/RENEWABLES ‘RFQ GENERATOR’ AWARENESS AND LEADS GENERATION PROGRAMME ENVIRONMENT/RENEWABLES

2 MHM ENVIRONMENT/RENEWABLES TOP MHM HIGH GROWTH MARKETS - PART OF THE 'NEW ECONOMY

3 MHM ENVIRONMENT/RENEWABLES MHMS PROPOSAL WILL DETAIL HOW IT WILL ENABLE GREATER LEADS GENERATION VIA PROVISION OF: + LEADS GENERATION PROGRAMME CURRENT OUTPUT + CAMPAIGN OUTPUT DEFINITION FOLLOWING PROPOSAL + INITIAL DEFINITION OF STRATEGY - OFFER WHAT THE OEM REQUIRES + INCREASED AWARENESS - PR TO GET BETTER KNOWN + HELPING SENSE WHAT THE OEM REQUIRES – REFINING STRATEGY + SURVEY KEY TARGETS + GENERATE SALES LEADS + GENERATE SALES/VISITS OPPORTUNITIES ‘RFQ GENERATOR’ LEADS GENERATION PROGRAMME

4 MHM ENVIRONMENT/RENEWABLES DEFINE CAMPAIGN OUTPUT

5 MHM ENVIRONMENT/RENEWABLES CAMPAIGN OUTPUT DEFINITION – AT THE OUTSET MHM’S WORK WILL DEFINE THE REQUIRED OUTPUT  IDEAL CUSTOMER PROFILE/KEY TRENDS  SALES VISITS - To which Sectors/Regions  RFQ/RFIs  AWARENESS – plan Internet Marketing campaign

6 MHM ENVIRONMENT/RENEWABLES RFQ GENERATOR STEPS

7 MHM ENVIRONMENT/RENEWABLES REFINE STRATEGY

8 MHM ENVIRONMENT/RENEWABLES RFQ GENERATOR STEPS

9 MHM ENVIRONMENT/RENEWABLES BIOMASS & WASTE ENERGY MULTICLIENT : EUROPEAN GREEN TECHNOLOGY SUPPLY CHAIN OPPORTUNITY – SMARTGRID, WIND, SOLAR, HYDROKINETIC, BIOMASS, WASTE, RECYCLING/WATER, CARBON CAPTURE & ELECTRIC VEHICLE – GLOBAL PERSPECTIVE WIND ONSHORE & OFFSHORE RECYCLING SOLAR/PV HYDROKINETIC (WAVE & TIDAL) SOLAR/CP SMARTGRID ELECTRIC VEHICLE & RECHARGEABLE BATTERY BIOMASS & WASTE ENERGY

10 MHM ENVIRONMENT/RENEWABLES OFFER WHAT THE OEM REQUIRES – REFINE STRATETGY MHM HELPS FORM INITIAL CUSTOMER CENTRIC STRATEGY DEFINITION  MARKETS - which sectors/regions  SERVICES - from Design to Distribution  COMPETITIVE ADVANTAGE - what makes best  SYNERGY - 2+2=5  GROWTH VECTOR – direction of growth

11 MHM ENVIRONMENT/RENEWABLES GROWTH ELECTRONICS MARKETS - MHM TARGETED DATABASE DEVELOPMENT FOCUS WIRELESS SENSORS - 150% (TO 2010 - LATEST SMART DUST) GLOBAL VOIP PHONES - 200+% (BY VOLUME - SKYPE ET AL)

12 MHM ENVIRONMENT/RENEWABLES COMPETITIVE ADVANTAGE - ELECTRONICS MARKETING, DESIGN & MANUFACTURE

13 MHM ENVIRONMENT/RENEWABLES SYNERGY  SERVICE RANGE  GEOGRAPHY/NETWORK  SYNERGY … JOINT EFFECTS … ONE OF BUSINESS’ MOST IMPORTANT CONCEPTS … 2 + 2 = 5 YIN YANG 2 + 2 = 5 LENNON & McCARTNEY

14 MHM ENVIRONMENT/RENEWABLES GROWTH VECTOR COMPONENTS

15 MHM ENVIRONMENT/RENEWABLES 1950’S-80’S= VERTICAL INTEGRATION= SIEMENS IBM M ATSUSHITA ERICSSON PHILIPS CORE TECHNOLOGY MARKETING DESIGN MATERIALS COMPONENTS SYSTEM ASSEMBLY - (GLOBALLY TRADED) DISTRIBUTION & REPAIR CISCO (NETWORKING) SILICON LAMINATE SHEET METAL CASINGS IC- INTEL SENSORS PSU PCBS BACKPLANES CRT/LCD 80’S ONWARD = HORIZONTAL SPECIALISATION= HUBS/REPAIR CENTRES COMMON GROWTH VECTOR POSSIBILITIES IC/PRINT ENGINE NO GLOBAL MARKET AS YET ELECTRONICS SYSTEMS SCI/FCI - PC JABIL - NETWORKING EQPMT CORE TECHNOLOGY PRODUCERS DESIGN HOUSES MARKETERS - CONTROL MARKET ACCESS MATERIALS PRODUCERS COMPONENT PRODUCERS CEM DISTRIBUTION PROVIDERS

16 MHM ENVIRONMENT/RENEWABLES INCREASE AWARENESS ADD SALES LEADS - GET BETTER KNOWN (10% TO 80%+?)

17 MHM ENVIRONMENT/RENEWABLES RFQ GENERATOR STEPS

18 MHM ENVIRONMENT/RENEWABLES INCREASE AWARENESS – GET BETTER KNOWN WITH MHM  LIST RESEARCH - CONTACT D’BASE IN EXCEL,TOP 250/750/... LOCATIONS  DESIGN/SEND PR  HTML INTERNET  EVENTS - SPONSORED MHM TALK AT SEMINAR/EXHIBITION

19 MHM ENVIRONMENT/RENEWABLES INCREASE ENQUIRY LEVEL

20 MHM ENVIRONMENT/RENEWABLES OPTION : MHM TALKS AT CLIENT ARRANGED ‘OPEN DAY’ - INCLUDES SLIDE PRESENTATION AND TRAVEL TIME (ONLY AVAILABLE IN CONJUNCTION WITH OTHER ITEMS) - EXPENSES IN ADDITION - NEED BIG DRAW UNDER PRESENT CIRCUMSTANCES (EG LONDON)

21 MHM ENVIRONMENT/RENEWABLES SENSE WHAT THE OEM REQUIRES

22 MHM ENVIRONMENT/RENEWABLES RFQ GENERATOR STEPS

23 MHM ENVIRONMENT/RENEWABLES SENSE WHAT THE OEM REQUIRES – REFINE STRATEGY WITH CUSTOMER FEEDBACK SURVEY  DESIGN QUESTIONNAIRE/PRIORITISE TARGETS  OEM INTERVIEWS AND WRITE-UP  50+ INTERVIEW TARGETS DRIVEN BY INTERNET MARKETING ‘CLICK THROUGHS’ AND ‘OPENS’

24 MHM ENVIRONMENT/RENEWABLES GENERATE SALES

25 MHM ENVIRONMENT/RENEWABLES RFQ GENERATOR STEPS

26 MHM ENVIRONMENT/RENEWABLES GENERATE SALES LEADS  MHM IDENTIFY OEMS READY TO MAKE OUTSOURCING DESIGN  PROPOSITION VALIDATION/DEVELOPMENT  ANALYSIS BY KEY CHARACTERISTICS

27 MHM ENVIRONMENT/RENEWABLES GENERATE SALES VISITS OPPORTUNITIES  MHM IDENTIFY OEMS OK WITH SALES VISIT  MONITOR

28 MHM ENVIRONMENT/RENEWABLES REPEAT THE PROCESS

29 MHM ENVIRONMENT/RENEWABLES RFQ GENERATOR STEPS


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