1. Reel ‘em In: How to Bait Meeting & Event Attendees with Leisure Campaigns

2. Cara Frank Director of Marketing ›Former Director of Convention Services for the Greater Madison CVB ›Previous Meetingmax user ›Current Director of Marketing at Simpleview ›12 years of destination marketing experience

3. Presentation Objectives ›Share Simpleview/Meetingmax integration roadmap details ›Dive into use cases for roadmap elements ›Specifically visitor data integration

4. Agenda ›Integration Status ›Roadmap Overview ›Barriers and Obstacles ›Mock Use Cases ›Open Forum

5. Integration Status

6. Current Elements ›Focused on two features: ›Transferring hotel information ›Transferring room pickup information

7. Transferring Hotel Info ›Identifies hotels in Simpleview CRM that are not yet added in Meetingmax ›Provide three options ›Add New Hotel (create new MMX hotel with SV info) ›Hotel Name (transfer SV info to MMX hotel profile) ›Do Not Sync (do not transfer any info)

8. Transferring Hotel Info ›Once you’ve synced a hotel to Meetingmax, you can choose which info to pull in:

9. Room Pickup Info Transfers event pickup numbers from the Meetingmax system to the Pickup Rooms section of the event lead in CRM ›Create lead in Simpleview ›Create event in Meetingmax ›Enter Meetingmax EventID into SV ›Link hotels ›Apply updates ›Repeat

10. PICKUP ROOMS IN CRM

11. Roadmap Overview

12. The Road Ahead ›A few additional features currently being evaluated ›Strong interest in one of them: ›Visitor data integration

13. Visitor Data Integration ›Allows DMO to set 3 questions as a default for all Meetingmax attendee registrations ›“Have you been to [DMO Location] Before?” ›Can also set specific questions for each event ›DMO provides opt-in language for adding attendee to Consumer mailing list

14. Visitor Data Integration ›Nightly sync to add attendee info to CRM as a Contact/Inquiry in Consumer ›Interests will be updated based on lead type mapping (E.g. Sports event = Sports interest) ›Answers to 3 questions will be stored on inquiry level ›Opt-in will be mapped to Send Email. Unsubscribes can happen through email ›DMO can then market to attendees who have registered via Meetingmax

15. Other Roadmap Features ›Final features still being evaluated ›If you’d like to learn more about some of them, there will be time during Open Forum at the end of the presentation

16. Barriers & Challenges

17. Permission & Follow Through ›Meeting planner approval ›Needs a strong use case that the meeting planner can get behind (or just a good relationship with planner) ›Could build into contracts; must remain transparent ›Offering benefits to attendees while in market, providing future access for long term play ›Even with approval, politics or general DMO vibe may dissuade marketing team or prevent follow through

18. Mock Use Cases

19. ›All housing goes through MMX via the CVB ›Many athletes go in advance to ride the course, get familiar, etc. ›It is a huge investment (time and money) so they go all in to do their best.

20. My Story ›Participants, wanted to test out course ›Struggled to find reliable bike rental ›Would have loved an “Ironman” package ›Has kitchen, bike friendly, etc.

21. ›There are groups within the destination trying to get this traffic on their own ›Having the CVB help build the packages and promote it benefits everyone: ›CVB can profit (co-op on the campaign) ›provide unique partnership opportunities

22. ›Simpleview does housing in-house, but this could apply if ran by CVB ›We let the CVB ask a few questions of our attendees and market to them afterwards ›E.g. “Coming for Summit 2017? Overlaps with your kids spring break?” ›Bring them with – kid friendly activities. Come early/stay

23. ›Forced to go to destination because of tournament ›During tournament – help parents find places to eat, things to do during off times, etc. ›Help family fall in love with the destination then retarget to come back for leisure Youth Sports Tournament

24. Open Forum