1. Hear-It Progress Report Lisboa 100510

2. Hear-It 2009 Cost April 18, 20072 Q1 2009 To pay Q1 Actual Q2,3,4 To pay Q2 Actual Q3 Actual Q4 Actual Q1 -10 To Pay Q1-10 Actual € K Creative 100108808783 80103 Running 3431292829372927 AISBL/ Lobby/PR 2523253028162527 External 2528252819232523 Total 184190159173159 180

3. New Hear-it KPIs The ”lead value” of www.hear-it +www.hear-it Number of unique visitors+ Number of page views- Number of hearing tests taken÷ Number of subscribers- New articles read÷ Time spent on site (top 10% and Average)÷ 3

4. Value of Hear It Total Value 2008:€ 9,495,307 Value Q1 2009:€ 2,053,203 Value Q2 2009:€ 2,163,150 Value Q3 2009:€ 2,585,363 Value Q4 2009:€ 3,062,869 Value Q1 2010:€ 3,040.384 4

7. 7

8. Total subscribers

9. New Articles Read

10. Average time spent

11. Top-10 average time spent

12. Average # pages

13. Top-10 average # pages

14. Scientific Articles Database The database will consist of: –Author(s) –Title –Publication –Year –Issue/Volume –Abstract (from publication – if journalistic different price) –Link if possible/accessible/available It will be possible to do full text search in all texts The solution provides a search page and a result page

15. Scientific Articles Database –At the same time with the same technology a search database of all written news articles on hear-it can be provided. Also with a search page and a result page Budget, establishing: 12.000 Euro Finding, reading and storing articles in the database, annually costs: 14.000 Euro + subscription fees. If we need to write individual abstracts, hourly journalistic fee, until sufficient overview to make framebudget

16. Google News “Thank you for your note. We reviewed your site and are unable to include it in Google News at this time. We currently only include articles from sources that are managed by an organization, which is generally characterized by multiple writers and editors with accessible contact information displayed on the site. If this information is available on your site, please let us know where it's located by providing a URL or link”.

17. Google News - Answer We provide the names of our journalists

18. Press Release Hearing aids are indispensable Hearing aids are extremely important for the hearing impaired when taking part in social activities 87.7 percent of those who use hearing aids say that their hearing aids are important when taking part in social activities. As many as 71% say that their hearing aids are extremely important. Those are the findings of an online survey carried out in spring 2010 by the organisation Hear-It among hearing aid users. The users were also asked how useful their hearing aids were during social activities. 51.1% answered that their hearing aids were extremely helpful, while 28.9% answered that they were somewhat helpful. Two out of three found it easier to take part in social activities when they used their hearing aids and said that they were more likely to take part in social activities than before they had their hearing aids.

19. Press Release 2 “Our study clearly shows, that users think their hearing aids make a big difference, and that they are more willing to participate in social activities, as well as it being easier to take part when they use a hearing aid,” said secretary general Kim Ruberg. “Taking part in social activities with our families, friends and colleagues is an extraordinarily important part of our lives, and very important for our well being, so I can only encourage everyone with a noticeable hearing loss to use a hearing aid to improve their quality of life,” Kim Ruberg said. About the survey More than three hundred hearing aid users from around the world took part in the survey and answered questions about their hearing aid usage and experiences. They responded to a questionnaire posted on www.hear-it.org. Further information For further information feel free to contact Kim Ruberg, Secretary General, Hear-it AISBL, tel.: +45 40 300 500, e-mail: hear-it@hear- it.org

20. Hear-It Progress Report Lisboa 100510

21. Google works

22. - But interest doesn’t follow

23. - and time drops

24. All even clearer on youth sites

25. Pages drops significantly

26. - and time even more

27. Same overall picture for other languages

28. Pages drop

29. - and time even more

30. New Articles Read