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Professional Home for Life ® for Engineers and Technicians The IET: setting the scene Viki Bell : Professional Home for Life.

Published byDwayne Day Modified over 8 years ago

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Presentation on theme: "Professional Home for Life ® for Engineers and Technicians The IET: setting the scene Viki Bell : Professional Home for Life."— Presentation transcript:

1 Professional Home for Life ® for Engineers and Technicians The IET: setting the scene Viki Bell : Professional Home for Life

2 Professional Home for Life ® for Engineers and Technicians Membership  One size does not fit all  Needs are different at every life/career stage  Researched 4 stages deeply  Deliver products and services that are relevant and valuable  Personalise communications

3 Professional Home for Life ® for Engineers and Technicians Creating a Professional Home for Life® Get the Product Right Well Developed Product Portfolio Management Win Hearts and Minds Treat Customers Well Sell the Product Correctly Effective Targeted Marketing & Communications Excellent Customer Experience Encourage Emotional Engagement & Sense of Belonging Recruit Members, Add Value, Fully Engage and Retain Them

4 Professional Home for Life ® for Engineers and Technicians Students – finding a job Young Professionals – settling in; making an impression Mid-career – security; development Late-career – maintaining expertise; giving back; retirement Links to industry Mentors Specialist technical knowledge Broad sector knowledge Professional Skills Networking Management Skills Professional Registration Mentoring Careers support Retired – giving back Broad sector knowledge Mentoring Fellowship Broad sector knowledge – “keeping up to date” Community – keeping in touch Active and emotional engagement Volunteering Professional Home For Life ® Fellowship

5 Professional Home for Life ® for Engineers and Technicians IET Members Age Profile Student Peak Student & Early Lapsers

6 Professional Home for Life ® for Engineers and Technicians Promotion of Benefits & Services for Retention & Value Retirement First Career Apprentice Student School Early Career Late CareerMid Career Technician Offering CITP Career Manager v3 Professional Advantage Technician Signature Apprentice Signature Retirement Discounts Graduate Advantage Student Offering Scouts Badge Faraday Fellows Engagement CPD IET On-campus Chartered Manager Volunteering Engagement Segmented Member Engagement and Renewals Career Advantage Diamond Scholarships First Lego League 6 Primary Faraday Primary Posters International Scholarships Student Volunteering 2013 2014 2015 2012 2011 2016 2017 2018 LEGEND CRM Enablers Professional Home for Life® Roadmap Fellows Bespoke Package Review Registration Workflow Tool Volunteer Recruitment Bespoke Communications Fellows Bespoke Package Launch & Embed Review & Relaunch Appretice Package Electrician Registration Package & Register SME Package Develop and Launch

7 Professional Home for Life ® for Engineers and Technicians Retirement First Career Apprentice Student School Early Career Late CareerMid Career Retirement Discounts Graduate Advantage Student Offering Scouts Badge Faraday 7 2011 LEGEND Professional Home for Life® Roadmap

8 Professional Home for Life ® for Engineers and Technicians Retirement First Career Apprentice Student School Early Career Late CareerMid Career Retirement Discounts Graduate Advantage Student Offering Scouts Badge Faraday Fellows Engagement Volunteering Engagement Segmented Member Engagement and Renewals Career Advantage Diamond Scholarships First Lego League 8 2012 2011 LEGEND Professional Home for Life® Roadmap

9 Professional Home for Life ® for Engineers and Technicians 2011 LEGEND Retirement First Career Apprentice Student School Early Career Late CareerMid Career Technician Offering CITP Career Manager v3 Professional Advantage Technician Signature Apprentice Signature Retirement Discounts Graduate Advantage Student Offering Scouts Badge Faraday Fellows Engagement Volunteering Engagement Segmented Member Engagement and Renewals Career Advantage Diamond Scholarships First Lego League 9 2013 2012 2011 LEGEND Professional Home for Life® Roadmap

10 Professional Home for Life ® for Engineers and Technicians Retirement First Career Apprentice Student School Early Career Late CareerMid Career Technician Offering CITP Career Manager v3 Professional Advantage Technician Signature Apprentice Signature Retirement Discounts Graduate Advantage Student Offering Scouts Badge Faraday Fellows Engagement CPD IET On-campus Chartered Manager Volunteering Engagement Segmented Member Engagement and Renewals Career Advantage Diamond Scholarships First Lego League 10 2013 2014 2012 2011 LEGEND Professional Home for Life® Roadmap

11 Professional Home for Life ® for Engineers and Technicians Promotion of Benefits & Services for Retention & Value Retirement First Career Apprentice Student School Early Career Late CareerMid Career Technician Offering CITP Career Manager v3 Professional Advantage Technician Signature Apprentice Signature Retirement Discounts Graduate Advantage Student Offering Scouts Badge Faraday Fellows Engagement CPD IET On-campus Chartered Manager Volunteering Engagement Segmented Member Engagement and Renewals Career Advantage Diamond Scholarships First Lego League 11 Primary Faraday Primary Posters International Scholarships Student Volunteering 2013 2014 2015 2012 2011 LEGEND CRM Enablers Professional Home for Life® Roadmap Fellows Bespoke Package Review Registration Workflow Tool Volunteer Recruitment Bespoke Communications

12 Professional Home for Life ® for Engineers and Technicians Promotion of Benefits & Services for Retention & Value Retirement First Career Apprentice Student School Early Career Late CareerMid Career Technician Offering CITP Career Manager v3 Professional Advantage Technician Signature Apprentice Signature Retirement Discounts Graduate Advantage Student Offering Scouts Badge Faraday Fellows Engagement CPD IET On-campus Chartered Manager Volunteering Engagement Segmented Member Engagement and Renewals Career Advantage Diamond Scholarships First Lego League 12 Primary Faraday Primary Posters International Scholarships Student Volunteering 2013 2014 2015 2012 2011 2016 LEGEND CRM Enablers Professional Home for Life® Roadmap Fellows Bespoke Package Review Registration Workflow Tool Volunteer Recruitment Bespoke Communications Fellows Bespoke Package Launch & Embed Review & Relaunch Appretice Package Electrician Registration Package & Register SME Package Develop and Launch

13 Professional Home for Life ® for Engineers and Technicians Professional Home for Life Roadmap® Retirement First Career Apprentice Student School Early Career Late CareerMid Career 1

14 Professional Home for Life ® for Engineers and Technicians Professional Home for Life Roadmap® Retirement First Career Student School Early Career Late CareerMid Career IET Advantage Graduate Advantage Career Advantage Professional Advantage IET Advantage - for the career you really want 2

15 Professional Home for Life ® for Engineers and Technicians Professional Home for Life Roadmap® Retirement First Career Apprentice School Early Career Late CareerMid Career 3

16 Professional Home for Life ® for Engineers and Technicians Professional Home for Life Roadmap® Retirement First Career Apprentice Student School Early Career Late CareerMid Career 4

17 Professional Home for Life ® for Engineers and Technicians Professional Home for Life® Roadmap Retirement First Career Apprentice Student School Early Career Late CareerMid Career 17 4 Continued…..

18 Professional Home for Life ® for Engineers and Technicians Professional Home for Life Roadmap® Retirement First Career Apprentice Student School Early Career Late CareerMid Career 5

19 Professional Home for Life ® for Engineers and Technicians Professional Home for Life Roadmap® Retirement First Career Apprentice Student School Early Career Late CareerMid Career 6

20 Professional Home for Life ® for Engineers and Technicians Promotion of Benefits & Services for Retention & Value Retirement First Career Apprentice Student School Early Career Late CareerMid Career Technician Offering CITP Career Manager v3 Professional Advantage Technician Signature Apprentice Signature Retirement Discounts Graduate Advantage Student Offering Scouts Badge Faraday Fellows Engagement CPD IET On-campus Chartered Manager Volunteering Engagement Segmented Member Engagement and Renewals Career Advantage Diamond Scholarships First Lego League 20 Primary Faraday Primary Posters International Scholarships Student Volunteering 2013 2014 2015 2012 2011 2016 LEGEND CRM Enablers Professional Home for Life® Roadmap Fellows Bespoke Package Review Registration Workflow Tool Volunteer Recruitment Bespoke Communications Fellows Bespoke Package Launch & Embed Review & Relaunch Appretice Package Electrician Registration Package & Register SME Package Develop and Launch

21 Professional Home for Life ® for Engineers and Technicians Is it working? Member Age Profile 2011 to 2015

22 Professional Home for Life ® for Engineers and Technicians

23 Questions? vbell@theiet.org

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