1. Uri Ovadia Director of Customer Support, Amobee Support is a mission, not a position ( n.) the company defining mobile advertising

2. Amobee and Advertising Q: how to I get to know the Terminology of the Advertising domain A: Amobee Web Site  About Us Q: What are the Products developed by Amobee A: RTB DSP, RTB Exchange, LTV and 3D Read more in Amobee Web Site  Products Q: What are the Solutions provided by Amobee A: Advertisers, Publishers, Operators, Developers and Enterprise Read more in Amobee Web Site  Solutions

3. Basic Terms Direct, Mediation Flight, RTB Flight, RTB DSP/Exchange, Fixed Price/Auction Ad Space, Request, Impression, Click, Fill Rate, CTR, Conversion Tracking Inventory, Demand, Publishers, Ad Network, Supplier LTV application used SDK Amobee 3D is a Format of PFP Old Names: Pulse, PFP/PFA

4. (n.) the company defining mobile advertising. For more information, go to www.amobee.comwww.amobee.com