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QATAR AIRWAYS - IS THE WORLD’S 5-STAR AIRLINE AND QATAR AIRWAYS HOLIDAYS – LEISURE ARM OF THE AIRLINE !!!

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Presentation on theme: "QATAR AIRWAYS - IS THE WORLD’S 5-STAR AIRLINE AND QATAR AIRWAYS HOLIDAYS – LEISURE ARM OF THE AIRLINE !!!"— Presentation transcript:

1 QATAR AIRWAYS - IS THE WORLD’S 5-STAR AIRLINE AND QATAR AIRWAYS HOLIDAYS – LEISURE ARM OF THE AIRLINE !!!

2 INTRODUCTION OF QATAR AIRWAYS HOLIDAYS !  Qatar Airways services 100+ Destinations worldwide and we are serving our customer with 5-Star Leisure/Business Packages by offering services like Hotel Accommodation / Transfer / Tours / Car Rentals/ Cruise etc  We differentiate ourselves from others because we try to keep our self out of competition by producing the best.

3 QATAR AIRWAYS HOLIDAYS – RECENT ACHIVEMENTS!!!  We are the first and only middle east carrier to offer Online Sales Channel for Leisure Travellers.  Launched B2B & B2C automated Tour Operating System.  We currently serve multiple markets, UAE/KSA/SOUTH AFRICA / EGYPT / OMAN / KUWAIT / IRAN / LEBANON.  Sales & Revenue grew significantly over 124% v/s last year.  Promo code providing Online Discounts and live in the market for Key Corporate Accounts.  New Holiday Website with more rich contents, products and user friendly design.  Season Boucher Summer / Winter edition 2012 was launched as well as out station Dubai QRH Winter Broucher is published for this Winter.  We are developing mice market in Qatar and targeting neighbouring markets.  We have already operated big group moments of 102 / 70 / 55 Passengers from diverse segments IT, Schools and Corporate.  New & latest designed Marketing POS Materials produced for the strong branding of Qatar Airways Holidays in Doha and Out Station.  We pride our achievement by having a Dynamic Online System which valuable options, Booking on Hold -48Hrs (17 Days before departure )/ 02-Step Payment / integrated reporting system / online e-ticketing & e-voucher and following CNP Process where customer can pay using Credit Card over the phone.

4 QATAR AIRWAYS HOLIDAYS – RECENT ACHIVEMENTS & 2013-14 Sales & Revenue Projection Graph!!!

5 QATAR AIRWAYS HOLIDAYS – GCC EXPANSION PROGRAM-2012-13! QRH – DUBAI – UAE (Active Office) QRH – DAMMAM – KSA QRH – RIYADH – KSA QRH – BAHRAIN QRH – KUWAIT QRH – MUSCAT – OMAN

6 QATAR AIRWAYS HOLIDAYS – GCC EXPANSION PROGRAM-2012-13! WHOM TO TRAGET ? Locals / Expatriates Schools / Collages Corporate / Travel Agents Embassies Royal Families on Leisure / Business Trips MICE

7 WHAT DO YOU KNOW ABOUT TRAVEL & TOURISM INDUSTRY AND HOW TOUR OPERATOR ARE FUNCTIONING WORLDWIDE? Tourism is the fastest growing and the most dynamic industry expanding last couple of decades. Millions of people are recruited worldwide to serve Tourism and Hospitality Industry. Before attempting to understand the different type of tour’s and this industry first take a look at the people involved in offering these kind of arrangements to the public. The Supplier: is the company which provide the actual components of the tours. For E.G. An airline will provide transportation, a hotel will provide accommodation and the motor coach company will provide the surface transportation etc. (QR/EK/EY/GTA/TRAVCO/HOTELBEDS/WHITESANDS/DOT W etc)

8 WHAT DO YOU KNOW ABOUT TRAVEL & TOURISM AND HOW TOUR OPERATOR ARE FUNCTIONING WORLDWIDE ? The Tour Operator (wholesaler): is the company which provide and operates the tours. The Tour Operator may provide complete tours ready for sale E.G. Including transportation, accommodation and a; land arrangements, or it provide certain component of tours, e.g., land arrangement one given city only. transportation, a hotel will provide accommodation and the motor coach company will provide the surface transportation etc. (QRH / EKH / EYK / THOMOS COOK / COKS & KING / COSMOS / HTT / SOTC etc)

9 WHAT DO YOU KNOW ABOUT TRAVEL & TOURISM AND HOW TOUR OPERATOR ARE FUNCTIONING WORLDWIDE? The Retail Agent (or retailers): is the travel agent who sells the tours to the public. The retails agent may sell the tours offered by several tour operators and will receive a commission on the sale made on the behalf of the tour operators. (A / B /C / D / E denotes as Retail Travel Agents)

10 WHAT DO YOU KNOW ABOUT TRAVEL & TOURISM AND HOW TOUR OPERATOR ARE FUNCTIONING WORLDWIDE ? TYPE OF TOURS!!! FIT / IIT = Foreign or Independent Inclusive Tours. Escorted International / Domestic Inclusive Tours Inclusive Tour Charters Cruises Fly/Cruise Rail Tours Holy / Pilgrimage Tours Adventure Tours / Drive Touring Wilderness Escape Tours / Wine region Tours Wellness Retreat – Rejuvenation Tours Desert Safari Tours / Camping's / Hiking / Sailing / Golfing/Bushwalking / Cycle Touring / Fishing Educational Tours for Schools / Travel Agents Honeymooners / Beach Holidays Tours Cultural / Historical Tours / Country Exploration Tours

11 How to Drive QRH Out Station Sales & Revenue? 04-Important Steps need to follow to Drive QRH Out Stations Sales & Revenue. 1. Sales Strategy 2. Market Research 3. Marketing & Advertisement 4. SWOT Analysis.

12 Sales Strategy for GCC Qatar Airways Holiday Offices!!! Target Segments: -( Locals / Corporate / Schools/ College/Travel Agents etc) Determine Your Outreach / Market Research (Calling or Networking or setting meeting with your clients)(Research particular Station / Market what are the latest Trend and offers your competitors are following and keep monitoring what offers and promotions they are running and what necessary steps you will take to overtake your competitors Knowing your question:-(Sales Appointment where you can judge your client requirement and deliver them accordingly) Deliver & Build:-(You need to offer quality service at any given time to maintain a good relationship for future repeat business. Monitoring :- ( this is one of the most important aspect of a successful sales strategy...as you move forward you need to keep track of your performance as ask question to your self How much you have achieve so far? What have really worked & what didn’t worked ? Did I hit My numbers if not that what are the immediate plans to tap the markets. Implementing a sales strategy keep you focused in order to achieve your goal)

13 Marketing & Advertising !!! No Matter what business your are running business are as usual sometime up / down..just need to have positive mindset. It is always good to keep your eye on competitors but keep yourself away from competitions and try your best for the fruitful results. Think Big & Audit Your Time. Market Research (Check Your Competitors and keep your eyes open and find what you competitor are doing in the field of Tourism) Be different and stand out from the competition. Build relationship with your customer. Collect email / data base of any company – because emails can be the most powerful and inexpensive Marketing Tool. Hire Top Sales people. Put shopping cart on your Online Booking Engine / Website. Pay per click Advertising (More visibility on website for driving more customers to your door) (The most popular pay per clicks advertisers are Google, Business.Com and Yahoo)

14 S W O T !!!! Strengths:- Currently QRH is having strong Tour Operating System to booking Online Packages from Call Centre / Web Channel / Travel Agent Module System. Weaknesses:- Lack of awareness amongst prospective customers. Need to Focus on service quality and need to have strong sales / Marketing expertise as well as Team efforts and coordination leading to sales is required. Opportunities:-GCC Market offer great potential and distribution channels seeking new products and diversity. We are the first airline in Middle East to Roll-out Online booking System for B2B & B2C. Threats:- Major player may enter targeted market segment and economic slowdown could reduce demand. Market segment's growth could attract major competition and market may become price sensitive.

15 QRH-OUT STATION ALL OFFICES SALES & REVENUE MONTHLY OFFLINE-ONLINE CALL CENTER & WEB BOOKING PERFORMANCE REPORTS & GRAPH PLOTING !

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20 QRH-OUT STATION EACH STAFF MONTHLY PERFORMANCE REPORT-2012-13 & GRAPH PLOTHING FOR EACH STAFF!!!

21 QRH-OUT STATION EACH STAFF MONTHLY PERFORMANCE REPORT-2012-13 & GRAPH PLOTHING STAFF!!!

22 QATAR AIRWAYS HOLIDAYS !!! THANK YOU !

23 STRONG OPERATIONALS / MANAGEMENT:- SKILLS(Communications Skills Delegation – assigning duties and responsibities to subordinates for results, Initiative, Energy Level, Work Ethic, Planning & Implementation, Self Confidence, Business Judgements etc., PROBLEM SOLVING CAPABALITIES:- Technically very sound in the field of Reservation & Ticketing & Fare Calculation PEOPLE MANAGEMNET:- Resolving staff issues & motivation people to high performance and directing in the right manner MONITORING PERFORMANCE:- Monitoring weekly / Monthly Staff Productivity Reports as well as Sale & Revenue results, th ereby sharing the same to your Senior Management.


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