1. Growth Production and Productivity of Jasmine (Madurai Malli) in Madurai, Tamil Nadu, South India – An Analysis by Component Elements K. Prakash 1 1 Ph.D. Research Scholar, School of Economics Bharathiar University, Coimbatore – 641 046. Tamil Nadu, India. E-mail: Prakashkaruva@gmail.com Cell No:09488258811 & Dr.B. Muniyandi 2 2 Director, School of Economics, Bharathiar University Coimbatore – 641 046. Tamil Nadu, India. E-mail: bagavathimuneesh@yahoo.com

2. Introduction  An intimate relationship exists between man and plants. Flowers are the loveliest objects on earth.  Floriculture has become one of the important high value agricultural industries in many countries of the world  The top ten largest flowers producing countries in the world are 1. Netherlands 2. United States 3. Brazil 4. Sweden 5. Denmark 6. Malaysia 7. India 8. Switzerland 9. Cambodia and 10. Australia.  The floriculture termed as “Golden Revolution” fast emerged as an income generating and foreign exchange earning potential in the field of agro activity in the country.

3. Early History of Floriculture There are about 90 Jasmine species are found in India, out of these only 20 spices area under cultivation in South India. There are three are used for commercial cultivation. The used species are I.Jasminum sambac (Gundumalli or Madurai Malli), II.Jasminum auriculatum (Mullai) and III.Jasminum grandiflorum (Jathimalli/ Pitchi).

4. Flowers are symbolic of beauty, love and tranquility. “Flowers speak a million on unspoken words”. Besides their aesthetic value they are important for their economic uses, for cut-blooms, for extracting perfumes and other products. They are the best “ambassadors” of good will. Importance of Jasmine

5. Data Collection and Methodology The collection of data from 2002-03 to 2011-12. For the present study, the statistical tools were employed to assess the growth performance of Jasmine flower in India.

6. Objective To study the growth and performance of area, production and productivity of jasmine in Madurai District, Tamil Nadu.

7. Results and Discussions Table 1: Area, Production and Productivity of Jasmine Flower in Tamil Nadu Sl.NoYear Area (In hector) % Change over previous year Production (In tones) % Change over previous year Productivity (In hectors/ In tonnes) % Change over previous year 12002-037150-69003-9.65- 22003-047761108.5573663106.759.4998.34 32004-0510682149.4083348120.797.8080.83 42005-0610221142.9579212114.807.7580.31 52006-0710173142.2878841114.267.7580.31 62007-0811038154.3885542123.977.7580.31 72008-0912031168.2793241135.137.7580.31 82009-1013114183.41101633147.297.7580.31 92010-1114294199.92110780160.547.7580.31 102011-1215581217.92120750174.997.7580.31 CGR 8.12-5.90--2.05- Source: Directorate of Horticulture and Plantation Crop, Chennai.

8. Table 2: Area, Production and Productivity of Jasmine Flower in Madurai District Sl.NoYear Area (In hector) % Change over previous year Production (In tones) % Change over previous year Productivity (In hectors/ In tonnes) % Change over previous year 12003-04843-6534-7.75- 22004-05910107.957052107.937.75100.00 32005-06984116.737626116.717.75100.00 42006-071057125.398350127.797.9101.94 52007-081088129.068432129.057.75100.00 62008-091142135.478851135.467.75100.00 72009-101220144.729577146.577.85101.29 82010-111103130.8410070154.129.13117.81 92011-121393165.2412718194.649.13117.81 102012-131429169.5113047199.689.13117.81 CGR 5.46-7.67-2.09- Source: Office of the Assistant Director of Statistics, Madurai.

9. Conclusion This study shows that the area, production and productivity of jasmine have increased over the period of study. The component elements production effects in Madurai district is higher than Tamil Nadu. This production effects indicate the state government should encourage the farmers to cultivate and commercialized floriculture in local and district level industries. Various steps are taken up to improve the quality of the flowers. The state government paying attention to the quality in plantation, forming the association, better resource management, financial assistance and making market support to the jasmine growers.

10. Jasmine Production and Marketing in Madurai District