1. Sigmund FREUD

2. Major Theory ● psychoanalytic theory of personality ● personality is composed of three elements ● these three elements of personality-- known as the id, the ego and the superego--work together to create complex human behaviors

4. SUPEREGO ● Our moral compass – standards, values ● Learned aspect of the brain ● Provides guidelines for judgments – decision making Two types of inner moral voices: -That which we internally set for ourselves and good or bad (vegetarian ideas, environmental, etc) - That which we have acquired from society (do not kill, no not steal, etc)

5. EGO ● Rational thinking ● Mediator between id and superego For example, if a person cuts you off in traffic, the ego prevents you from chasing down the car and physically attacking the offending driver. The ego allows us to see that this response would be socially unacceptable, but it also allows us to know that there are other more appropriate means of venting our frustration

6. ID ● Present from birth ● 100% unconscious ● Controls impulses – instincts and primitive behaviour ● All about the fun, the pleasure, the whoo- whoo!!! ● the animal within