3. The California Court Association (CCA) was formed in 1952 with an initial membership of 135 people. In 2016, CCA's membership has grown to over 3,000 individuals. Regular membership is open to all employees of California courts. Associate Membership is open to any person employed by a court- related agency. Any regular member who retired from his or her position in a California court may continue membership as a retired member. The primary purpose of the organization is to provide information and education. Each year CCA hosts training days, a New Law Workshop, and an annual convention which provides opportunities to share and learn from other courts throughout the state. In addition, CCA annually creates a court directory and fee schedule, as well as procedure manuals for various types of court case types.

5. Strategies & Goals Communication EffectivenessEfficiency Monitoring Problem Solving

6. D IVERSITY H ISTORY / LONGEVITY E XPERIENCE C APTIVE AUDIENCE Q UALITY TRAINING L OW COST ( DUES & TRAINING ) C OURT & F EE D IRECTORY COURTS SUPPORT DUES D EDICATED VOLUNTEERS CA – DESTINATION LOCATIONS L EADERSHIP M ANAGEMENT O PENNESS ( DESIRE ) FOR CHANGE N ETWORKING F RIENDSHIPS / RELATIONSHIPS C ONSISTENCY – U NIFORMITY

7. G EOGRAPHIC SIZE OF CA S IZE OF THE COURT SYSTEM C ONSISTENCY OF GOALS L EADERSHIP TURN - OVER L ACK OF MARKETING M ODERN COMMUNICATION S KILLS & ABILITY OF LEADERSHIP N O FORMAL MENTORSHIP R ULES, PROCEDURES & POLICIES G OVERNANCE STRUCTURE P ROVINCIAL V OLUNTEERS E XEMPT VS N ON E XEMPT P OSITIVE MESSAGE ( VALUE OF CCA) N EED NEW FUNDING SOURCES L ACKING STRATEGIC DIRECTION

8. N EW COURT EMPLOYEES ( ATTRITION ) F ILL UNMET TRAINING NEEDS D ISTRIBUTION OF TRAINING MATERIALS O N - LINE TRAINING W IDER DISTRIBUTION OF NEWSLETTER L OOKING TO OTHER GROUPS ( UNTAPPED ) TO MARKET & PROVIDE TRAINING H UGE MEMBERSHIP GROWTH POTENTIAL P ROVIDE THE FUN IN OUR INDUSTRY ! I NSTITUTIONALIZE MENTORSHIP P ROVIDING LEADERSHIP TRAINING P ROVIDING A VALUE PROPOSITION U TILIZE KNOWLEDGE OF MEMBERS SPECIALIZED TALENTS / ABILITIES

12. A S AN ORGANIZATION WE HAVE DIRECTION, OUR ULTIMATE GOAL THAT WE STRIVE FOR : T O HAVE 100% MEMBERSHIP IN EVERY COURT IN C ALIFORNIA

15.  Honesty  Community  Integrity  Creativity  Discovery  Morals  Excellence  Leadership  Accountability  Service-Driven  Professionalism  Camaraderie  Confidentiality  Value Individual Efforts  Personal Growth  Dependability  Professional Growth  Personal Achievement

16. 1. 1.I NCREASE MEMBERSHIP ( GREATER PERCENTAGE ) FROM ALL COURTS THROUGHOUT CA. 2. 2.I MPROVE EDUCATION ACTIVITIES AND ESTABLISH THE CCA ANNUAL CONFERENCE AS THE EVENT FOR C ALIFORNIA C OURT EMPLOYEES. 3. 3.I NCREASE RESOURCES TO PROVIDE A DYNAMIC ORGANIZATION THAT MEETS THE NEEDS OF C ALIFORNIA C OURT EMPLOYEES. 4. 4.E NCOURAGE COLLABORATION FROM GREATER NUMBER OF COURTS AND COURT EXECS TO GROW PARTICIPATION. 5. 5.E STABLISH CCA AS THE PORTAL OF INFORMATION NECESSARY FOR CA COURT EMPLOYEES TO STAY INFORMED ON CURRENT LAWS, STANDARDS, BEST PRACTICES, AND IDEAS THAT MAY IMPACT COURT MANAGEMENT AND OPERATIONS.

17. W E WILL PERFORM EFFECTIVELY BY DELIVERING ON THE ORGANIZATION BRAND PROMISE THROUGH THE IMPLEMENTATION OF GOALS IN THESE FIVE CATEGORIES … O RGANIZATIONAL G OVERNANCE M EMBERSHIP S ERVICES E DUCATION AND P ROFESSIONAL D EVELOPMENT C OMMUNICATIONS F INANCIAL S TRATEGY

18. R EVIEW AND RE - ALIGN B OARD OF D IRECTORS AND E XECUTIVE B OARD U PDATE B YLAWS AND S TANDING R ULES D EVELOP P OLICIES AND P ROCEDURES M ANUAL

19. I NCREASE MEMBERSHIP BY 10% H AVE AN EFFECTIVE, ACTIVE M EMBERSHIP C OMMITTEE D EVELOP A MENTORSHIP PROGRAM H AVE CCA INVOLVEMENT IN ALL 58 COUNTY TRIAL COURTS

20. O VERHAUL CERTIFICATION PROGRAM I NCREASE STATEWIDE TRAINING E XPAND EDUCATION BY OFFERING MORE DIVERSE / RELEVANT TRAINING D EVELOP ONLINE TRAINING E XPAND PUBLICATION OFFERINGS

21. C REATE A C OMMUNICATIONS C OMMITTEE C REATE NEW BRAND D EVELOP REGULAR COMMUNICATIONS WITH MEMBERS AND PUBLIC D EVELOP A MARKETING STRATEGY / PLAN D EVELOP NEW MEMBERSHIP MARKETING MATERIAL D EVELOP NEW WEBSITE

22. F INANCIAL ANALYSIS AND CONSOLIDATED REPORTING E STABLISH BUDGETING PROTOCOL I NCREASE RESERVES TO 1 1/2 YEAR OPERATING EXPENSE E VALUATE CURRENT AND FUTURE REVENUE STREAMS