1. Copyright © 2017 Pearson Education, Inc.

2. Excellence in Business Communication Chapter 15 Building Careers and Writing Résumés Copyright © 2017 Pearson Education, Inc.

3. 1.List eight key steps to finding the ideal opportunity in today’s job market. 2.Explain the process of planning your résumé, including how to choose the best résumé organization. Copyright © 2017 Pearson Education, Inc.Chapter 15 - 3 Learning Objectives (1 of 2)

4. 3.Describe the tasks involved in writing your résumé, and list the major sections of a traditional résumé. 4.Characterize the completing step for résumés, including the six most common formats in which you can produce a résumé. Copyright © 2017 Pearson Education, Inc.Chapter 15 - 4 Learning Objectives (2 of 2)

5. Finding the Ideal Opportunity in Today’s Job Market (LO 1) List eight key steps to finding the ideal opportunity in today’s job market. Copyright © 2017 Pearson Education, Inc.Chapter 15 - 5

6. Crafting a Personal Strategy Copyright © 2017 Pearson Education, Inc.Chapter 15 - 6 Organize Your Job Search Get Started Now and Stick to It Seek Stepping-Stone Opportunities

7. Writing “The Story of You” (1 of 2) Copyright © 2017 Pearson Education, Inc.Chapter 15 - 7 Explore the Possibilities ********** Find Your Passion ********** Identify Career Paths What are you passionate about? What skills do you possess? How can you help the organization? What experiences have you had? What do you want in the future?

8. Writing “The Story of You” (2 of 2) Copyright © 2017 Pearson Education, Inc.Chapter 15 - 8

9. Learning to Think Like an Employer Copyright © 2017 Pearson Education, Inc.Chapter 15 - 9 Quality of Hire 1 1 Your Ability to Perform 2 2 Your Overall Reliability 3 3 Your Motivation Level

10. Researching Industries and Companies of Interest (1 of 2) Visit company websites. Talk to customers. Start with The Riley Guide. Read periodicals and newspapers. Check out blogs and podcasts. Use job search apps. Copyright © 2017 Pearson Education, Inc.Chapter 15 - 10

11. Researching Industries and Companies of Interest (2 of 2) Copyright © 2017 Pearson Education, Inc.Chapter 15 - 11

12. Copyright © 2017 Pearson Education, Inc.Chapter 15 - 12 Translate Your Potential into a Specific Solution for Employers Attributes Experience Specific Position

13. Target companies of interest. Contact human resources. Contact company managers. Describe what you can offer. Ask to be considered for opportunities. Copyright © 2017 Pearson Education, Inc.Chapter 15 - 13 Taking the Initiative to Find Opportunities (1 of 2)

14. Copyright © 2017 Pearson Education, Inc.Chapter 15 - 14 Taking the Initiative to Find Opportunities (2 of 2)

15. Building Your Network (1 of 2) Copyright © 2017 Pearson Education, Inc.Chapter 15 - 15 Reach Out to Your Classmates Target Professions, Industries, Companies Use Online Sources and Social Media

16. Building Your Network (2 of 2) Copyright © 2017 Pearson Education, Inc.Chapter 15 - 16 Join Student Business Organizations Attend Industry Trade Shows Participate in Volunteer Activities

17. Networking Etiquette Learn about the people you connect with. Don’t overwhelm network contacts. Communicate clearly and succinctly. Respect contacts’ personal information. Don’t email your résumé to strangers. Say “Thank You” when someone helps you. Copyright © 2017 Pearson Education, Inc.Chapter 15 - 17

18. Copyright © 2017 Pearson Education, Inc.Chapter 15 - 18 College Career Centers and Online Sources Job-Search Techniques Résumé Preparation Job Readiness Training Interview Techniques Self-Marketing Skills Seeking Career Counseling

19. Overlooking résumé errors Misspelling the hiring manager’s name Arriving late for an interview Tweeting something unprofessional Completing application forms incorrectly Not doing your own research Copyright © 2017 Pearson Education, Inc.Chapter 15 - 19 Avoiding Mistakes

20. Planning Your Résumé (LO 2) Explain the process of planning your résumé, including how to choose the best résumé organization. Copyright © 2017 Pearson Education, Inc.Chapter 15 - 20

21. Copyright © 2017 Pearson Education, Inc.Chapter 15 - 21 Three-Step Résumé Process CompleteWritePlan Analyze Situation Gather Information Choose Media and Channels Get Organized Revise Message Produce Message Proofread Message Distribute Message Adapt to the Audience Compose the Message 123

22. Copyright © 2017 Pearson Education, Inc.Chapter 15 - 22 Analyzing Your Purpose and Audience  Understanding Purpose of a Résumé A brief persuasive business message Stimulate interest; get you an interview  Learning About Your Audience Professions, industries, and companies Those who may be reading your résumé

23. Copyright © 2017 Pearson Education, Inc.Chapter 15 - 23 Gathering Pertinent Information Employment Dates and Duties Accomplishments Education Degrees and Certificates Awards and Scholarships Volunteering Offices You’ve Held Presentations/Publications

24. Selecting the Best Media and Channels Copyright © 2017 Pearson Education, Inc.Chapter 15 - 24 Printed Traditional Electronic Plain Text Online Version Printed Scannable MS Word File PDF File

25. Copyright © 2017 Pearson Education, Inc. Organizing Your Résumé Around Your Strengths Chapter 15 - 25 Typical Résumé Formats Chronological Style Functional Style Combination Style

26. The Chronological Résumé Copyright © 2017 Pearson Education, Inc.Chapter 15 - 26 Emphasize Employment Experience Name and Location of Employers Job Titles and Dates of Employment Highlights of Your Accomplishments

27. The Functional Résumé Copyright © 2017 Pearson Education, Inc.Chapter 15 - 27 Emphasize Skills and Accomplishments Show What You Can Do Emphasize Earlier Job Experience Deemphasize Gaps in Work History

28. The Combination Résumé Copyright © 2017 Pearson Education, Inc.Chapter 15 - 28 Blend Chronological and Functional Highlight Your Capabilities Highlight Your Education Minimize Employer Concerns

29. Copyright © 2017 Pearson Education, Inc.Chapter 15 - 29 Addressing Areas of Concern (1 of 2) Frequent Job Changes Gaps in Work History Overall Level of Experience

30. Copyright © 2017 Pearson Education, Inc.Chapter 15 - 30 Addressing Areas of Concern (2 of 2) Long Term with One Employer Job Termination for Cause Record of Criminal Activity

31. Writing Your Résumé (LO 3) Describe the tasks involved in writing your résumé, and list the major sections of a traditional résumé. Copyright © 2017 Pearson Education, Inc.Chapter 15 - 31

32. Copyright © 2017 Pearson Education, Inc.Chapter 15 - 32 Keeping Your Résumé Honest Workplace References Criminal Records Employment History Interview Questions

33. Copyright © 2017 Pearson Education, Inc.Chapter 15 - 33 Adjust Your Terminology Adjust Your Terminology Translate Your Experience Adapting Your Résumé to the Audience

34. Composing Your Résumé Use a simple, direct style. Use short phrases, not whole sentences. Start phrases with action verbs. Provide specific supporting evidence. Include business or technical keywords. Copyright © 2017 Pearson Education, Inc.Chapter 15 - 34

35. Using Strong Action Verbs Copyright © 2017 Pearson Education, Inc.Chapter 15 - 35

36. Creating Active Statements of Accomplishments Copyright © 2017 Pearson Education, Inc.Chapter 15 - 36

37. Essential Résumé Elements (1 of 2) Copyright © 2017 Pearson Education, Inc.Chapter 15 - 37 Name and Contact Information Brief Introductory Statement Educational Background

38. Essential Résumé Elements (2 of 2) Copyright © 2017 Pearson Education, Inc.Chapter 15 - 38 Experience, Skills, Accomplishments Activities and Achievements Personal Data and References

39. Sample Resume: Ideal Opportunity Copyright © 2017 Pearson Education, Inc.Chapter 15 - 39

40. Sample Resume: Available Opportunity Copyright © 2017 Pearson Education, Inc.Chapter 15 - 40

41. Sample Resume: More Responsibility Copyright © 2017 Pearson Education, Inc.Chapter 15 - 41

42. Completing Your Résumé (LO 4) Characterize the completing step for résumés, including the six most common formats in which you can produce a résumé. Copyright © 2017 Pearson Education, Inc.Chapter 15 - 42

43. Copyright © 2017 Pearson Education, Inc.Chapter 15 - 43 Ease of Finding Information Your Top Skills Your Current Job Your Education Overall Length Years of Experience Higher-Level Jobs Technical Jobs Revising Your Résumé

44. Producing Your Résumé Copyright © 2017 Pearson Education, Inc.Chapter 15 - 44 Optimal Résumé Design SkimmableClean Professional Looking

45. Choosing a Design Strategy Copyright © 2017 Pearson Education, Inc.Chapter 15 - 45 Audience Goals Resources Trendy Flashy Different Focus on These Avoid These

46. Considering Photos, Videos, Presentations, and Infographics Copyright © 2017 Pearson Education, Inc.Chapter 15 - 46 Support for Résumés Opportunities  Social Media  Flexible Format  Multimedia Elements  Compelling Content Challenges  Discrimination  Ease of Evaluation  Habits of Recruiters  Applicant Tracking

47. Copyright © 2017 Pearson Education, Inc.Chapter 15 - 47 Printing a Traditional or Scannable Résumé Traditional Important Elements: High Quality Paper Neutral Color Paper Scannable Important Elements: Keyword Summary Simple Format

48. Copyright © 2017 Pearson Education, Inc.Chapter 15 - 48 Creating a Plain-Text File of Your Résumé Include Your Résumé in the Body of an Email Cut and Paste Résumé Parts Into an Application

49. Copyright © 2017 Pearson Education, Inc.Chapter 15 - 49 Creating a Word File of Your Résumé Preserve Design and Layout of Your Résumé Make Sure Your Computer Is Free From Viruses

50. Copyright © 2017 Pearson Education, Inc.Chapter 15 - 50 Creating a PDF Version of Your Résumé Preserves the Formatting of Your Résumé Files are Less Vulnerable to Computer Viruses

51. Creating an Online or Social Media Résumé Copyright © 2017 Pearson Education, Inc.Chapter 15 - 51 Create a Positive Online Impression Make Use of Social Networking Provide Your Résumé to Employers

52. Proofreading Your Résumé Copyright © 2017 Pearson Education, Inc.Chapter 15 - 52 Headings and Lists Sentence-Level Issues Essential Numerical Data

53. Distributing Your Résumé Copyright © 2017 Pearson Education, Inc.Chapter 15 - 53 Mail Your Résumé Email Your Résumé Post on Employer Websites Post on Job Websites

54. Copyright © 2017 Pearson Education, Inc.Chapter 15 - 54 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America.