1. LinkedIn – Now what?

2. Survey Results Time on LinkedIn Number of Connections 57% 26% Has Value 95% 50 percenters Unsure why it’s valuable Completed profile Log in once a day LinkedIn Groups = 77% don’t belong to any

3. What I’ve used LinkedIn for… Would like to understand better… 1.Networking 2.Finding a Job 3.Research 1.Networking 2.Research 3.Finding a Job

4. What’s your Motivation? Build influence & authority in my organization/industry (internal audience) Build name recognition/personal brand & authority with my peers and an external audience Build visibility of my profile & market my current skills to an external audience

5. LinkedIn is a Fluid Tool Build influence & authority in my organization/indust ry (internal audience) Build name recognition/persona l brand & authority with my peers and an external audience Build visibility of my profile & market my current skills to an external audience

6. Who belongs in your network? Credibility by association? Who are the people you’re trying to reach/influence/help? Who influences the people you’re trying to reach? Who is well-known in your audience’s industry? Who/what does your audience read?

7. Strategic Growth Build your Network Listen to Your Audience – Be where they are Join the Conversation Research to Learn Add Value to the Conversation

8. Ways to Build Your Network Save Search feature Go Meet People! Introductions Think Diversity Let LinkedIn algorithms work for you Be Patient! 2 nd Connection Networks

9. What to do with Profiles? Support your motivation Turn off notifications Titles vs. Descriptions Alignment across the summary, endorsements, recommendations, current job Highlight your best recommendations

10. Research Do you know your audience? What are the circumstances that move them to decision- making or change mode? Who influences your audience’s thinking about change? How is your audience informed? What external elements influence your audience?

11. Research – Connect the Dots Groups Saved Job Searches Updates External Sources Profiles

12. In Summary (I’m not a stalker.) Build your network strategically Make sure your profile supports your motivations To find out about your audience, be where they are